Paid Media & Performance Lead — ROI‑Driven Growth

Software Co ?

Sydney

On-site

AUD 140,000 - 180,000

Full time

4 days ago

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Job summary

Software Co is an Australian AI-native software and growth agency seeking a Paid Media & Performance Lead. You will own strategy, execution and optimisation of paid campaigns across Google, Meta, LinkedIn and more, driving qualified B2B leads and revenue opportunities.

You will work with designers, sales and analytics to optimise funnels, track conversions, and report performance. This role requires hands-on expertise, 5+ years of experience, and a strong bias towards experimentation and

Qualifications

5+ years hands-on experience in paid advertising campaigns.
Deep expertise in Google Ads, Meta Ads and LinkedIn Ads.
Demonstrated ability to generate measurable ROI from paid acquisition.

Responsibilities

Own strategy, execution, optimisation and performance of paid campaigns across Software Co and portfolio.
Develop and optimise Google/Meta/LinkedIn campaigns (Search, Performance Max, Display, Remarketing, YouTube).
Build and scale high-performing Meta campaigns across Facebook and Instagram.
Generate qualified B2B leads and sales opportunities for software/AI/SaaS services.
Manage significant ad budgets with disciplined ROI accountability.
Establish accurate conversion tracking and attribution across platforms and CRM.
Develop dashboards and reporting communicating performance and insights.
Stay ahead of advertising platforms, automation and AI tools.