Optical ASM: Lead, Elevate Customer Experience

Bailey Nelson; Melbourne; On-site; AUD 51,000 - 85,000; Full time

Benefits offered by this job

OTE up to AUD 85,000 including bonus

Product allowance: 2 glasses per quad

Hands-on optical dispensing training

Internal progression opportunities

Ongoing coaching from leadership

Job summary

Bailey Nelson is seeking an Assistant Store Manager for our Southland store. You will lead the team, ensure a seamless customer journey from eye test to frame fitting, and actively drive store performance. This role requires a confident leader who thrives on coaching others and delivering outstanding service.

You’ll contribute to a high-energy team, promote internal growth, and help shape the customer experience across ANZ.

Qualifications

• Experience in retail or optics at a supervisor or management level.
• Confident leader who enjoys developing others.
• Passionate about creating great customer experiences.
• Confident with retail commerciality, driving KPIs, and achieving sales targets.

Responsibilities

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense.
• Take ownership of the store 2 days a week, leading the team and driving performance.
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable.
• Coach and support your team to deliver great service, every time.

Skills

Retail leadership

Customer service

KPI tracking

Sales targets

Job description

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

Due to exciting growth plans and recent internal promotions across the business, we’re looking for an Assistant Store Manager to join our Southland store! We want a leader who will bring energy, passion, and a genuine love for the customer experience.

What you’ll be doing

As an ASM, you’ll play a key role in the day-to-day success of the store:

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense
• Take ownership of the store 2 days a week, leading the team and driving performance
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable
• Coach and support your team to deliver great service, every time
  
  

What’s in it for you

• OTE up to $85,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)
• 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!
• Hands-on training in optical dispensing and leadership
• Ongoing support and coaching from experienced leaders
• We love promoting internally, so REAL opportunities for progression and to grow as we continue to expand across ANZ
  
  

Who we’re looking for

• Someone who feels at home with our values: tight-knit, down-to-earth, and constantly improving
• Experience in retail or optics at a supervisor or management level
• A confident leader who enjoys developing others
• Passionate about creating great customer experiences
• Confident with retail commerciality, driving KPIs, and achieving sales targets
• Must be available to work full time on a Sunday to Thursday roster
  
  

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Ready to frame your future? Apply now.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.