Assistant Store Manager | Southland

BAILEY NELSON AUSTRALIA FRANCHISING PTY LTD; Melbourne; On-site; AUD 65,000 - 85,000; Full time

Benefits offered by this job

OTE up to $85,000 (Base + Super + 12%月

2 free pairs of glasses per quarter

A year's supply of contacts

Hands‑on optical dispensing training

Leadership coaching

Internal progression opportunities

Job summary

Bailey Nelson is seeking an Assistant Store Manager for our Southland store in Melbourne. You will lead the team, support the Store Manager and Optometrist, and ensure a seamless customer journey from eye tests to frame selection and dispensing.

This full‑time role requires a confident, customer‑focused leader who can drive KPIs and sales while delivering an outstanding eyewear experience. Expect hands‑on training and opportunities for internal progression as we grow across ANZ.

Qualifications

• Experience in retail or optics at a supervisor or management level.
• Strong leadership and coaching abilities.
• Passionate about delivering exceptional customer experiences.

Responsibilities

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense.
• Take ownership of the store 2 days a week, leading the team and driving performance.
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable.
• Coach and support your team to deliver great service, every time.

Skills

Retail management

Leadership

Customer service

Sales targets

KPIs

Job description

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to‑earth team that’s obsessed with improving every day, and we’re growing fast.

Due to exciting growth plans and recent internal promotions across the business, we’re looking for an Assistant Store Manager to join our Southland store!We want a leader who will bring energy, passion, and a genuine love for the customer experience.

What you’ll be doing

As an ASM, you’ll play a key role in the day-to‑day success of the store:

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense
• Take ownership of the store 2 days a week, leading the team and driving performance
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable
• Coach and support your team to deliver great service, every time

What’s in it for you

• OTE up to $85,000 (Base + Super + Monthly + Annual Bonus + Profit bonus)(monthly & annual incentives)
• 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!
• Hands‑on training in optical dispensing and leadership
• Ongoing support and coaching from experienced leaders
• We love promoting internally, so REAL opportunities for progression and to grow as we continue to expand across ANZ

Who we’re looking for

• Someone who feels at home with our values: tight-knit, down‑to‑earth, and constantly improving
• Experience in retail or optics at a supervisor or management level
• A confident leader who enjoys developing others
• Passionate about creating great customer experiences
• Confident with retail commerciality, driving KPIs, and achieving sales targets
• Must be available to work full time on a Sunday to Thursday roster

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.