Oceania B2B Marketing Specialist — Campaigns & Events

EBSCO Australia; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

EBSCO Australia seeks a Marketing Specialist to drive Oceania marketing initiatives, tailoring global campaigns for Australia and New Zealand. You will collaborate with regional Sales and global Marketing teams to craft regionally focused campaigns across digital channels and events.

You will develop regional content, support awareness, demand generation, product adoption, and renewals, and manage campaigns that meet KPIs and budgets for the Oceania market.

Qualifications

• Qualifications and experience in B2B marketing.
• Outgoing personality with creative flair.
• Ability to work collaboratively across teams.
• Familiarity with marketing programs and platforms.
• Ability to manage multiple tasks and reprioritise as needed.

Responsibilities

• Develop and execute regional marketing plans for Oceania.
• Adapt global campaigns for Australia and New Zealand.
• Execute integrated campaigns across email, LinkedIn, webinars, events.
• Create and localise regional content, emails, newsletters, and sales collateral.
• Build and deploy campaigns using marketing automation platforms such as HubSpot.
• Coordinate activities with regional Sales and global Marketing teams.

Skills

B2B marketing

Collaboration

HubSpot

Marketing programs

Multitasking

Tools

HubSpot

Job description

EBSCO Australia seeks a Marketing Specialist to drive Oceania marketing initiatives, tailoring global campaigns for Australia and New Zealand. You will collaborate with regional Sales and global Marketing teams to craft regionally focused campaigns across digital channels and events.

You will develop regional content, support awareness, demand generation, product adoption, and renewals, and manage campaigns that meet KPIs and budgets for the Oceania market.