Marketing Specialist

EBSCO Australia; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

EBSCO Australia seeks a Marketing Specialist to drive Oceania marketing initiatives, tailoring global campaigns for Australia and New Zealand. You will collaborate with regional Sales and global Marketing teams to craft regionally focused campaigns across digital channels and events.

You will develop regional content, support awareness, demand generation, product adoption, and renewals, and manage campaigns that meet KPIs and budgets for the Oceania market.

Qualifications

• Qualifications and experience in B2B marketing.
• Outgoing personality with creative flair.
• Ability to work collaboratively across teams.
• Familiarity with marketing programs and platforms.
• Ability to manage multiple tasks and reprioritise as needed.

Responsibilities

• Develop and execute regional marketing plans for Oceania.
• Adapt global campaigns for Australia and New Zealand.
• Execute integrated campaigns across email, LinkedIn, webinars, events.
• Create and localise regional content, emails, newsletters, and sales collateral.
• Build and deploy campaigns using marketing automation platforms such as HubSpot.
• Coordinate activities with regional Sales and global Marketing teams.

Skills

B2B marketing

Collaboration

HubSpot

Marketing programs

Multitasking

Tools

HubSpot

Job description

The Marketing Specialist, Oceania executes marketing programs across Australia and New Zealand, adapting and amplifying EBSCO's global campaigns for local audiences. Working closely with regional Sales and global Marketing teams, this role collaborates developing and executes regional marketing plans that complement HQ-led campaigns, addressing Oceania-specific customer needs, competitive dynamics, and market opportunities. The role supports awareness, demand generation, product adoption, and renewals through localised campaigns, content, customer communications, and events delivered within budget and meeting KPIs for market engagement.

This role can be based on the Eastern seaboard within the metropolitan area of the capital cities.

Key responsibilities

• Develop and execute regional marketing plans that complement HQ-led campaigns and address Oceania-specific customer, market, and Sales priorities
• Adapt global campaigns, messaging, and marketing materials for Australia and New Zealand
• Execute integrated campaigns across email, LinkedIn, webinars, events, and other relevant channels to support awareness, demand generation, product adoption, and renewals
• Create and localise regional content, including emails, newsletters, web copy, customer stories, and sales collateral
• Build and deploy campaigns using marketing automation platforms such as HubSpot
• Partner with regional Sales and global Marketing teams to coordinate activities and support priority audiences and opportunities
• Track campaign engagement, leads, and performance, using results to improve future activity
• Coordinate EBSCO's participation in regional conferences, workshops, customer events, and EBSCO Open Days
• Manage event promotion, logistics, marketing materials, lead capture, and follow-up
• Track regional marketing spend against the agreed budget and monitor and report on campaign, event, and lead-generation performance

About you

• Qualifications and experience in B2B marketing, ideally technology or information services
• An outgoing personality combined with creative flair
• The ability to work collaboratively
• Familiarity with Marketing programs
• Ability to manage multiple tasks and reprioritise as required