Oceania Marketing Director: Growth, Brand & Digital Lead

[axr] Recruitment & Search; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

[axr] Recruitment & Search is seeking a Marketing Director to lead the Oceania function (Australia & New Zealand) from Melbourne. You will drive brand, product marketing, customer engagement and market development with a significantly scaled budget, aiming to grow market share and brand awareness.

You will report to the CEO and sit on the Executive Leadership Team, overseeing a team of six direct reports. The role requires a strategic, data-driven leader with hands-on capability across digital

Qualifications

• Experience at Head of Marketing or Director level in FMCG or consumer goods manufacturing (must be strategic and results-driven).
• Strong commercial acumen with understanding of trade P&L dynamics and channels.
• Experience with major retailers and fragmented or independent retail networks.
• Broad capability across trade, digital and traditional marketing with data-driven insights.
• Multi-market leadership experience with ANZ exposure preferred.
• Hands-on, humble leadership style close to the work and capable of building team capability.

Responsibilities

• Set the Oceania marketing strategy aligned to global objectives while allowing local execution.
• Voice of professional and home consumer; use research and insights to shape strategy and growth opportunities.
• Own the marketing budget and ROI; balance brand building with short-term activation.
• Lead go-to-market for product launches, campaigns and seasonal initiatives including retail marketing and POS across dealer networks.
• Reset and lead the agency model across the region for long-term partnerships.
• Set new standards across digital marketing, social, customer engagement platforms and e-commerce; grow team capability.

Skills

Head of Marketing or Director level

Commercial acumen

Retail marketing

Digital marketing

Leadership

Education

Tertiary qualifications in business/marketing

Job description

[axr] Recruitment & Search is seeking a Marketing Director to lead the Oceania function (Australia & New Zealand) from Melbourne. You will drive brand, product marketing, customer engagement and market development with a significantly scaled budget, aiming to grow market share and brand awareness.

You will report to the CEO and sit on the Executive Leadership Team, overseeing a team of six direct reports. The role requires a strategic, data-driven leader with hands-on capability across digital