Marketing Specialist - Australia

Oxford Economics; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

Oxford Economics is seeking a Marketing Specialist to strengthen our Australia presence with a focus on construction and real estate sectors. You will drive multi-channel campaigns, collaborate with regional sales, and leverage AI tools for sharper, faster outputs.

The role requires 3–5 years in B2B marketing, strong communication, and the ability to translate economic research into marketable content. Based in Sydney, you will support events and partnerships within the region.

Qualifications

• 3–5 years of B2B marketing experience.
• Ability to translate economic research into campaign content.
• Familiarity with Pardot and Salesforce is a plus.
• Strong written communication and collaboration with economists.

Responsibilities

• Plan and execute multi-channel campaigns across Australia.
• Drive demand generation for subscriptions and consulting products.
• Manage Pardot marketing automation and Salesforce reporting.
• Translate economic research into engaging campaign content.
• Track campaign performance and funnel metrics for the region.
• Collaborate with economists and the content team.
• Represent OE at industry events and conferences.
• Support the Australian conference and other local events.

Skills

B2B marketing

Campaign management

Marketing automation

Content marketing

Industry relationships

Tools

Pardot

Salesforce

Job description

Marketing Specialist - Australia

Department: Marketing

Employment Type: Full Time

Location: Sydney, Australia

Description

Oxford Economics, a leading economic forecasting and consulting firm, is looking for a B2B marketing specialist to drive Oxford Economics' presence across Australia, with a particular focus on positioning our economic solutions within the construction and real estate sectors. You'll drive integrated campaigns, explore industry relationships, and leverage the AI tools and frameworks already developed by our team to deliver work that's sharper and faster.

Key Responsibilities

Regional Marketing & Demand Generation

• Plan and execute multi-channel campaigns (email, LinkedIn, paid search/social, webinars, content) supporting OE's research, data services and consulting offerings across Australia
• Drive demand generation activity for subscription and consulting products, working with the regional sales team on lead follow-up and campaign reporting
• Manage marketing automation platform activity (Pardot) for the region, and use Salesforce for marketing reporting and pipeline visibility
• Translate economic research and forecasts into engaging campaign content, working with in-house economists and the content team
• Track and report on campaign and funnel performance for the Australian market
• Confidently use existing AI tools and workflows built by the marketing team (e.g. content, reporting, and campaign support tools) as part of day-to-day work

Industry Partnerships & Brand Building

• Explore industry relationships and partnerships within the construction and real estate industries specifically, identifying sponsorship, association and content collaboration opportunities
• Develop tailored messaging and campaigns that speak directly to construction and real estate audiences and their commercial challenges
• Represent OE at relevant industry events, roundtables and conferences in the region
• Advocate for and represent the Australian business within the global marketing function

Events

• Manage the bi-annual conference for the Australian business
• Support local events, roundtables and third-party engagements as needed

Skills, Knowledge & Expertise

• 3-5 years in B2B marketing, ideally with exposure to professional services, research, data/analytics, or a relevant industry (construction, real estate, or built environment a strong plus)
• Someone who can understand complex economic information and make it accessible and marketable, and how can exercise strong critical thinking
• Comfortable using marketing automation platforms and reporting from CRM tools (Pardot and Salesforce experience a plus)
• Genuine interest in building industry relationships and partnerships, not just executing campaigns
• Confident using AI tools in a marketing context, curiosity to experiment with new applications a plus
• Strong written communication skills, and confidence working with subject-matter experts (economists, analysts)
• Organised and comfortable managing multiple concurrent campaigns, including event delivery

Nice to Have

• Existing network or experience within construction, real estate, or property/infrastructure sectors
• Experience marketing subscription-based data, research or SaaS products
• Interest in or background knowledge of economics

Equal Employment Opportunity (EEO)

Oxford Economics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.