National Sales Manager

The Pentarch Group; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Bonus structure

Vehicle included

Job summary

Ocean2Earth, part of The Pentarch Group, seeks a National Sales Manager to lead our national sales strategy and expand our presence across Australia. You will drive revenue, margins and market growth in agricultural, biofertiliser, soil and landscape markets, while building a high-performing sales team and creating routes to market.

You will establish distribution channels, manage major accounts, and collaborate with technical, marketing, operations and logistics teams to convert customer

Qualifications

• Proven senior sales leadership and business development experience.
• Experience building national or multi-region sales strategies and distribution channels.
• Strong commercial capability across pricing, forecasting, budgeting and contract negotiation.
• Demonstrated success developing major accounts and long-term customer relationships.
• Ability to build, coach and motivate high-performing sales teams.
• Strong CRM, pipeline and sales performance management discipline.
• Excellent influencing, negotiation and stakeholder management skills.
• Experience within regenerative agriculture, horticulture, fertiliser, soil, compost, landscape products or related sectors will be highly regarded.
• A practical, entrepreneurial mindset and the ability to operate effectively in a growing business.

Responsibilities

• Develop and execute a national sales strategy across regions, products and customer segments.
• Drive revenue, volume, gross margin and market growth against agreed commercial targets.
• Identify and develop new markets, distribution channels and commercial partnerships.
• Build strong routes to market through dealers, distributors, agricultural retailers, buying groups and landscape supply networks.
• Personally lead strategic accounts, major negotiations and new business opportunities.
• Build trusted relationships with growers, corporate farms, agronomists, dealers, distributors and landscape customers.
• Recruit, develop and lead a high-performing national sales team as the business grows.
• Establish disciplined sales forecasting, CRM, pipeline management and account planning.
• Develop commercially sound pricing and channel strategies incorporating freight, product costs and customer servicing requirements.
• Partner with technical, marketing, operations and logistics teams to turn customer insights and product performance into compelling sales opportunities.
• Bring valuable market intelligence back into the business to guide product development, investment and future growth.

Skills

Senior sales leadership

National / multi-region sales strategy

Business development

Pricing & forecasting

Contract negotiation

CRM & pipeline management

Stakeholder management

People leadership & coaching

Tools

CRM software

Salesforce / ERP tools

Job description

About us:

Ocean2Earth is an innovative Australian business turning seafood industry byproducts into high-quality soil enhancers and biofertilisers. Part of the Permaculture and Carbon Division of the Pentarch Group, we’re helping drive the transition towards a circular economy by creating valuable products from materials that would otherwise go to waste.

We’re entering an exciting stage of growth and are looking for an accomplished National Sales Manager to lead our sales strategy and expand Ocean2Earth’s presence across Australia.

This is a genuine opportunity to build and lead a national sales function, develop new markets and distribution channels, and play a key role in shaping the commercial future of a growing sustainable business.

The opportunity:

Reporting to the Executive General Manager, you’ll take ownership of Ocean2Earth’s national sales strategy, delivering sustainable revenue, margin and market growth across agricultural, biofertiliser, compost, soil and landscape markets.

Combining strategic leadership with hands‑on business development, you’ll build a high‑performing sales team, establish strong routes to market and personally develop major customers and commercial partnerships.

Initial opportunities will span Bega, Gippsland and Tasmania, and you will also lead the rollout of new distribution centres throughout regional NSW and Vic including Herons Creek, Murwillumbah, Nowra and Ultima.

Our vision is to expand across dairy, horticulture, cropping, soils and landscape markets nationally. We are open to where you will be based and regular travel will be required.

• Develop and execute a national sales strategy across key regions, products and customer segments.
• Drive revenue, volume, gross margin and market growth against agreed commercial targets.
• Identify and develop new markets, distribution channels and commercial partnerships.
• Build strong routes to market through dealers, distributors, agricultural retailers, buying groups and landscape supply networks.
• Personally lead strategic accounts, major negotiations and new business opportunities.
• Build trusted relationships with growers, corporate farms, agronomists, dealers, distributors and landscape customers.
• Recruit, develop and lead a high-performing national sales team as the business grows.
• Establish disciplined sales forecasting, CRM, pipeline management and account planning.
• Develop commercially sound pricing and channel strategies incorporating freight, product costs and customer servicing requirements.
• Partner with technical, marketing, operations and logistics teams to turn customer insights and product performance into compelling sales opportunities.
• Bring valuable market intelligence back into the business to guide product development, investment and future growth.

What you’ll bring:

You’ll be a commercially astute sales leader who knows how to turn market potential into profitable growth. Equally comfortable setting strategy and getting in front of customers, you’ll enjoy building something and taking ownership of results.

Ideally, you’ll bring:

• Proven senior sales leadership and business development experience.
• A strong track record of delivering revenue, margin and market growth.
• Experience developing national or multi-region sales strategies and distribution channels.
• Strong commercial capability across pricing, forecasting, budgeting and contract negotiation.
• Demonstrated success developing major accounts and long-term customer relationships.
• The ability to build, coach and motivate high-performing sales teams.
• Strong CRM, pipeline and sales performance management discipline.
• Excellent influencing, negotiation and stakeholder management skills.
• Experience within regenerative agriculture, horticulture, fertiliser, soil, compost, landscape products or related sectors will be highly regarded.
• A practical, entrepreneurial mindset and the ability to operate effectively in a growing business.

What's in it for you?

This is more than an opportunity to lead sales. It’s a chance to help scale a business that connects commercial growth with meaningful environmental outcomes.

You’ll have the opportunity to shape Ocean2Earth’s national go‑to‑market strategy, build new channels and markets, develop a national team and work closely with senior leadership as the business enters its next phase of growth.

If you’re a driven sales leader who loves building markets, developing people and turning opportunity into sustainable commercial results, we’d love to hear from you.

We will offer a competitive salary plus bonus structure and a vehicle will be included in your package.

Join our team at The Pentarch Group and be part of a diversified group with over 30 years of experience leading the way in the forestry, agricultural, and permaculture industries. We're dedicated to the sustainable management of natural resources and have a long‑standing commitment to responsible and functional use of these resources in our businesses.

Additional information

• Lead National Growth for our Ocean2Earth business
• Build markets and strengthen relationships
• Open to discussing where you are based and how we can work together