National Sales Manager

Ocean2earth Pty; Melbourne; Remote; AUD 180,000 - 260,000; Full time

Job summary

Ocean2Earth Pty is seeking a commercially astute sales leader to own our national sales strategy and drive sustainable revenue and margin growth across agricultural, biofertiliser, compost, soil and landscape markets. You will build and lead a high-performing national sales team, establish routes to market and develop major customers and partnerships.

Initial opportunities cover key regions with plans to roll out distribution centres nationwide.

Qualifications

• Proven senior sales leadership and business development experience.
• Strong track record of delivering revenue, margin and market growth.
• Experience developing national or multi-region sales strategies and distribution channels.
• Strong commercial capability across pricing, forecasting, budgeting and contract negotiation.
• Demonstrated success developing major accounts and long-term customer relationships.
• Ability to build, coach and motivate high-performing sales teams.
• Strong CRM, pipeline and sales performance management discipline.
• Excellent influencing, negotiation and stakeholder management skills.
• Experience within regenerative agriculture, horticulture, fertiliser, soil, compost, landscape products or related sectors will be highly regarded.
• Practical, entrepreneurial mindset with ability to operate in a growing business.

Responsibilities

• Develop and execute a national sales strategy across key regions, products and customer segments.
• Drive revenue, volume, gross margin and market growth against targets.
• Identify and develop new markets, distribution channels and commercial partnerships.
• Build routes to market through dealers, distributors, agricultural retailers, buying groups and landscape networks.
• Personally lead strategic accounts, major negotiations and new business opportunities.
• Build trusted relationships with growers, corporate farms, agronomists, dealers and landscape customers.
• Recruit, develop and lead a high-performing national sales team as the business grows.
• Establish disciplined sales forecasting, CRM, pipeline management and account planning.
• Develop pricing and channel strategies considering freight, product costs and servicing requirements.
• Partner with technical, marketing, operations and logistics teams to turn customer insights into sales opportunities.
• Bring market intelligence back to guide product development and growth.

Skills

Senior sales leadership

Business development

Revenue growth

Pricing and forecasting

Contract negotiation

CRM and pipeline management

Key accounts management

Stakeholder management

Regenerative agriculture / horticuture

Team leadership and coaching

Job description

Reporting to the Executive General Manager, you’ll take ownership of Ocean2Earth’s national sales strategy, delivering sustainable revenue, margin and market growth across agricultural, biofertiliser, compost, soil and landscape markets.

Combining strategic leadership with hands-on business development, you’ll build a high-performing sales team, establish strong routes to market and personally develop major customers and commercial partnerships.

Initial opportunities will span Bega, Gippsland and Tasmania,and you will also lead the rollout of new distribution centres throughout regional NSW and Vic including Herons Creek, Murwillumbah, Nowra and Ultima.

Our vision is to expand across dairy, horticulture, cropping, soils and landscape markets nationally. We are open to where you will be based and regular travel will be required.

• Develop and execute a national sales strategy across key regions, products and customer segments.
• Drive revenue, volume, gross margin and market growth against agreed commercial targets.
• Identify and develop new markets, distribution channels and commercial partnerships.
• Build strong routes to market through dealers, distributors, agricultural retailers, buying groups and landscape supply networks.
• Personally lead strategic accounts, major negotiations and new business opportunities.
• Build trusted relationships with growers, corporate farms, agronomists, dealers, distributors and landscape customers.
• Recruit, develop and lead a high-performing national sales team as the business grows.
• Establish disciplined sales forecasting, CRM, pipeline management and account planning.
• Develop commercially sound pricing and channel strategies incorporating freight, product costs and customer servicing requirements.
• Partner with technical, marketing, operations and logistics teams to turn customer insights and product performance into compelling sales opportunities.
• Bring valuable market intelligence back into the business to guide product development, investment and future growth.

What you’ll bring:

You’ll be a commercially astute sales leader who knows how to turn market potential into profitable growth. Equally comfortable setting strategy and getting in front of customers, you’ll enjoy building something and taking ownership of results.

Ideally, you’ll bring:

• Proven senior sales leadership and business development experience.
• A strong track record of delivering revenue, margin and market growth.
• Experience developing national or multi-region sales strategies and distribution channels.
• Strong commercial capability across pricing, forecasting, budgeting and contract negotiation.
• Demonstrated success developing major accounts and long-term customer relationships.
• The ability to build, coach and motivate high-performing sales teams.
• Strong CRM, pipeline and sales performance management discipline.
• Excellent influencing, negotiation and stakeholder management skills.
• Experience within regenerativeagriculture[KC2] , horticulture, fertiliser, soil, compost, landscape products or related sectors will be highly regarded.
• A practical, entrepreneurial mindset and the ability to operate effectively in a growing business.