National Sales Manager

Burson; Melbourne; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Discounts across Burson products and 


Industry leading work-life balance pol

Paid birthday leave

Novated leasing

Job summary

Burson Auto Parts, a leading Australian trade supplier within the Bapcor Group, is seeking an accomplished Sales Leader to drive growth, expand market share, and lead a high-performing regional team. The role focuses on strategic initiatives, customer relationships, and cross-functional collaboration across branches to strengthen Burson's position in the automotive parts and accessories market.

You will guide sales strategies, monitor performance, and recruit top talent to support regional

Qualifications

• Senior leadership experience in multi-brand, multi-site sales environments.
• Proven ability to develop and execute strategic sales plans.
• Experience with e-commerce platforms and data-driven decision making.

Responsibilities

• Build strong customer relationships to identify market trends, service opportunities and competitor activity.
• Drive sales performance through Salesforce initiatives and strategic account management.
• Partner with GM to deliver regional growth plans and performance results.
• Forecast, monitor and report on key business metrics to meet targets.
• Lead branch teams to deliver results and long-term business success.
• Develop and present robust regional business plans for each budget period.

Skills

Senior Sales Leadership

Strategic Account Management

Sales Forecasting

Cross-functional Leadership

E-Commerce & CRM

Tools

Salesforce

CRM software

BI tools

Job description

Burson are Australia’s preferred Trade Supplier of Parts, Tools, Accessories & Workshop Equipment

Australian Owned & Operated, we have over 220 stores nationwide, over 850 delivery vehicles and availability of over 500,000 parts. With first class knowledge and service, we are your local mechanical parts supplier.

You may not have heard of Bapcor, but you will know our brands.

Our businesses – including Burson, Autobarn, Midas, Truckline, BNT and JAS – are inside cars, on four-wheel drives and all over trucks.

We are an ASX listed company whose business spans the end-to-end aftermarket supply chain covering trade, retail, networks and service.

In joining our team, you’ll be welcomed into a supportive business with more than900 locations and 5,000 team members across Australia, New Zealand and Thailand.

We are committed to creating a safe, inclusive environment where our people can thrive and do their best work.

We’re also passionate about our delivering for our customers, and living our values of:

• We do the right thing
• We are in it together
• We give a damn

Job Description

Drive Growth. Lead Success. Build Lasting Customer Partnerships.

Take the lead in driving sales growth and expanding market share for Burson Auto Parts. In this dynamic role, you'll develop and execute strategic sales initiatives, build strong relationships with key customers, and inspire a high-performing team to deliver outstanding results. Working closely with cross-functional teams, you'll identify new business opportunities, optimise sales strategies, and help strengthen Burson's position as a leader in the automotive parts and accessories industry.

What You'll Be Doing

• Build strong customer relationships to identify market trends, service opportunities, and competitor activity.
• Drive sales performance through effective Salesforce initiatives and strategic account management.
• Monitor competitor activity and maintain a strong understanding of the automotive aftermarket and broader Bapcor network.
• Partner with the General Manager to deliver strategic business plans that drive regional growth and performance.
• Monitor, forecast, and report on key business metrics to achieve sales and operational targets.
• Work closely with branch teams to deliver results, exceed goals, and support long-term business success.
• Design, present and implement a robust business plans for each region in each budget period.
• Coach and review teams around delivering localised business plans and initiatives.
• Inspire high performance through authentic, transparent, and people-focused leadership.
• Proactively forecast workforce needs and recruit top talent to support regional growth.
• Champion a proactive safety culture by ensuring compliance with HSE policies, training, safe work practices, and incident reporting requirements.
• Maintain safe, organised, and compliant branch operations, including hazard management, emergency preparedness, and workplace safety standards.

Qualifications

• Bring a commercially astute, business-savvy approach demonstrating market-awareness and customer/people-centric leadership.
• Lead at a senior level in Sales Management multi-branded/Multi site business environments.
• Experienced in developing, implementing, and executing strategic, tactical, sales plans.
• Understanding of operational workplace Health, Safety and Wellbeing including Mental Health awareness.
• Familiar with supply chain, inventory management best practice, and associated metrics for Sales forecasting.
• Developed understanding of process improvement and benchmarking
• Proven builder of high-performance cultures in multi-site business
• Sales, margin understanding the needs of different market segments and stakeholders, whilst retaining an overall focus on service excellence and profit maximisation.
• Active knowledge and interest in e-Commerce platforms including Business Intelligence and CRM programmes

Additional Information

At Bapcor, we focus on what matters most for our customers, team members and the communities we serve. We go the extra mile to get the job done and always live our values.

In joining our team, you can access:

• Diverse career opportunities within the Bapcor Group
• Discounts across Bapcor products and services, including our Retail and Trade brands
• Industry leading policies to support your work/ life balance (gender neutral parental leave, purchase leave, volunteer leave etc…)
• Paid birthday leave
• Novated leasing and more

We pride ourselves on our inclusive work environment, and encourage applications from people of all ages, cultures, gender identity, abilities and backgrounds, providing a recruitment experience that’s fair, free from bias and accessible. If you need to inquire about reasonable accommodation for the application process, please email [e-mail]