marketing manager- property and development

HR Partners; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

Randstad in Brisbane seeks a Marketing Manager for property and development to own the Australian marketing and brand strategy for luxury high-rise projects. Based in the Brisbane office, you will report to the CEO with a dotted line to the international brand team, driving demand across NSW and Queensland.

You will lead digital, social, launch campaigns, PR, and sales enablement while partnering with internal teams and external agents to ensure every customer touchpoint reflects luxury prestige

Qualifications

• Experience within residential property development (ideally high-rise or luxury/premium product).
• Proven track record delivering off-the-plan residential launches and integrated multi-channel campaigns that generated tangible sales results.
• Strong technical capability across CMS platforms, SEO/SEM, paid social advertising, CRM automation, and performance analytics.
• Hands-on leadership style with experience managing agency partners, budgets, and mentoring direct reports. Confident in presenting to executive leadership and collaborating with sales agents.
• Tertiary qualification in Marketing, Communications, Business, or a related discipline.
• Experience collaborating with an offshore parent or international brand team, and operating across NSW and QLD property markets.

Responsibilities

• Strategy & Brand Leadership: Own the Australian marketing strategy and annual marketing plan, aligning with global brand guidelines and timelines to drive sales.
• Project Launches & Campaigns: Lead end-to-end go-to-market execution, from positioning and messaging to registrations, openings, and integrated campaigns.
• Digital & Channel Strategy: Direct the website, SEO/SEM, paid social, email marketing, and digital advertising for high-quality lead generation.
• Brand Governance: Safeguard brand standards across print, digital, and collateral; liaison to international head office.
• Sales Enablement & Display Presentation: Deliver premium marketing collateral, price lists, and digital tools; oversee showroom presentation.
• Public Relations, Media & Events: Lead PR, media relations, events, and partnerships to build brand authority.
• Agency & Team Management: Lead Marketing Coordinator; manage creative, digital, media, web, and production partners.
• Budget & Reporting: Manage national budget, forecast spend, and ROI.

Skills

Residential property development

Campaign delivery

Digital & analytical acumen

Leadership & stakeholder management

Bachelor/Master in Marketing/Business

Education

Marketing, Communications, Business degree

Tools

CMS platforms

SEO/SEM

CRM automation

Performance analytics

Job description

marketing manager- property and development

Our client is a globally recognised property developer renowned for luxury living, meticulous engineering, and uncompromising craftsmanship. Backed by decades of international success in delivering landmark master-planned communities, the group's Australian expansion focuses on elevating the standard of luxury residential development to meet growing demand across Queensland and New South Wales.

The Opportunity

Based in the Brisbane office and reporting directly to the Chief Executive Officer (with a dotted line to the international group brand team), the Marketing Manager will own the Australian marketing and brand strategy.

You will lead execution across digital platforms, social media, campaign rollouts, major project launches, and sales enablement, driving high buyer demand for premium high-rise residential developments across NSW and QLD. Partnering closely with internal Development, Design, Construction, and Sales teams, as well as external selling agents and the global brand office, you will ensure every customer touchpoint reflects luxury prestige and delivers clear commercial results.

Key Responsibilities

• Strategy & Brand Leadership: Own the Australian marketing strategy and annual marketing plan, aligning with global brand guidelines and project development timelines to deliver measurable sales outcomes.
• Project Launches & Campaigns: Lead end-to-end go-to-market execution—from positioning and messaging to EOI registrations, display suite openings, and integrated sales campaigns.
• Digital & Channel Strategy: Direct the performance of the website, SEO/SEM, paid social, email marketing, and digital advertising, driving high conversion and quality lead generation.
• Brand Governance: Safeguard brand standards across all print, physical, and digital collateral, serving as the Australian brand liaison to the international head office.
• Sales Enablement & Display Presentation: Partner with sales teams and project selling agents to deliver premium marketing collateral, price lists, and digital sales tools. Oversee display suite presentation and signage to ensure alignment with luxury brand positioning.
• Public Relations, Media & Events: Spearhead Public Relations, media relations, launch events, and strategic partnerships to build brand authority and market presence.
• Agency & Team Management: Lead and mentor a Marketing Coordinator while briefing and managing creative, digital, media, web, and production agency partners.
• Budget & Reporting: Manage the national marketing budget and forecast, tracking spend, cost-per-lead, and overall return on marketing investment.

About You

• Experience: Experience within residential property development (ideally high-rise or luxury/premium product).
• Campaign Delivery: Proven track record delivering off-the-plan residential launches and integrated multi-channel campaigns that generated tangible sales results.
• Digital & Analytical Acumen: Strong technical capability across CMS platforms, SEO/SEM, paid social advertising, CRM automation, and performance analytics.
• Leadership & Stakeholder Management: Hands-on leadership style with experience managing agency partners, budgets, and mentoring direct reports. Confident in presenting to executive leadership and collaborating with sales agents.
• Education: Tertiary qualification in Marketing, Communications, Business, or a related discipline.
• Highly Regarded: Experience collaborating with an offshore parent or international brand team, and experience operating across both NSW and QLD property markets.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.