National Sales and Marketing Manager

My People Group

Sydney

Remote

AUD 220,000 - 250,000

Full time

14 days+

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Job summary

My People Group is seeking a National Sales & Marketing Manager to lead a nationwide, dispersed sales team and align marketing with commercial growth. You will report to the CEO and sit on the Senior Leadership Team, shaping the organization’s growth strategy and ensuring disciplined execution over long-cycle project sales.

This executive role requires strong leadership, CRM governance, and the ability to build market presence across specialist markets, delivering measurable outcomes and revenue

Qualifications

Experience leading a national or regional B2B sales team.
Proven track record in long-cycle project sales (12–24 months).
Ability to build and manage a substantial qualified pipeline with CRM and forecasting discipline.

Responsibilities

Lead a geographically dispersed sales team and establish clear roles, priorities and accountabilities.
Develop and execute the sales and marketing strategy to drive growth and market presence.
Co-create and supervise CRM governance, pipeline management and forecasting processes.
Drive marketing alignment to support commercial priorities and growth objectives.
Coach and develop the sales team to improve revenue and margin performance.
Collaborate with the CEO and SLT to shape and deliver the growth agenda.

Skills

Sales leadership

B2B selling

CRM discipline

Forecasting

Marketing alignment

Strategic planning

Tools

CRM software

Job description

National Role | Location Flexible

Executive Package: $220,000–$250,000

YOU'VE BUILT A HIGH-PERFORMING SALES TEAM BEFORE.

NOW WE WANT YOU TO DO IT AGAIN. WITH US!

Our client is an established and successful Australian family business operating across specialist technical, commercial and healthcare markets.

The business has a strong national customer base, an established sales and service offering, experienced people and ambitious plans for its next stage.

With a significant growth agenda, they are now seeking an experienced National Sales & Marketing Manager to build the commercial discipline, people capability, market presence and sales engine required to deliver it.

Reporting directly to the CEO and sitting on the Senior Leadership Team, this is an influential leadership position with responsibility for helping shape and execute the organisation's commercial growth strategy.

This isn't a role for someone looking for their first opportunity to lead at this level.

We are looking for someone who has done it before.

PEOPLE. CLARITY. ACCOUNTABILITY. GROWTH.

At the heart of this role is people leadership.

You will lead a geographically dispersed sales team and create absolute clarity around roles, expectations, priorities, activity and outcomes.

Your people need to know what they are responsible for, what outcomes they are expected to deliver, what success looks like and what they have committed to doing next.

Then comes accountability.

You will establish a strong communication and operating rhythm where commitments are followed through, performance is visible, people are coached and problems are addressed early.

The objective is not more meetings.

It is greater clarity, stronger ownership and better execution.

BRING DISCIPLINE AND RIGOUR TO THE SALES ENGINE

This is a business with complex project sales, where opportunities can develop over 12–24 months and where service can form an important ongoing part of the customer relationship.

You need to understand long-cycle, consultative B2B selling and how to maintain momentum, relationships and commercial visibility across an extended sales cycle.

You will bring discipline to the entire commercial process — from identifying and qualifying opportunities through to relationship development, pipeline management, forecasting, proposals, conversion and ongoing service.

You will establish rigour around:

Sales strategy, execution, revenue and margin performance
Business development and major project opportunities
Pipeline quality, value, stage, timing and future revenue visibility
CRM discipline, data integrity and forecasting
Key account development and strategic customer relationships
Weekly and monthly sales rhythms, accountability and agreed actions
Coaching and development of the sales team
Marketing aligned directly to commercial priorities and growth

An established CRM is already in place. You will ensure it becomes a genuine commercial management tool that drives visibility, decision-making and action.

MARKETING THAT BUILDS AUTHORITY AND CREATES OPPORTUNITY

Marketing is an important part of this mandate.

This is not marketing for marketing's sake.

Marketing needs to support the commercial strategy, strengthen the organisation's market position and create meaningful opportunities for the sales team.

You will provide direction and leadership to ensure the business is clearly positioned in its chosen markets, known for its expertise and specialist knowledge, visible to existing and prospective customers and generating and nurturing meaningful commercial opportunities.

Sales and marketing should operate as one commercial engine — not two separate functions.

Marketing creates visibility, credibility and opportunity.

Sales converts that opportunity through expertise, relationships, discipline and consistent follow-through.

BUILD RELATIONSHIPS. BUILD EXPERTISE.

This organisation operates in markets where customers value expertise, credibility, technical knowledge and trusted relationships.

This is not transactional selling.

Customers need people who understand their challenges, ask intelligent questions and can provide credible advice around the right solution.

You will help position the business and its people as trusted experts in their field.

The goal is to build a market position where customers don't simply know the company name — they know who to turn to when they need expertise and advice.

THE LEADER WE ARE LOOKING FOR

How you lead will matter just as much as what you have achieved.

The organisation's values are grounded in Honesty, Humility and Ownership.

We are looking for a leader who demonstrates those values in practice.

Someone prepared to have courageous conversations, who puts team before ego, brings confidence without arrogance, takes ownership and is willing to be practical and hands‑on when it matters.

As a family‑owned business, you will also need to be comfortable working closely and constructively with the CEO, Senior Leadership Team and shareholders while bringing your own commercial experience, perspective and leadership to the table.

MOST IMPORTANTLY — YOU'VE DONE THIS BEFORE

We're interested in evidence, not theory.

You will be able to demonstrate where you have previously:

Led, coached and developed a successful B2B sales team
Created clarity, accountability and a disciplined sales culture
Lifted sales capability, revenue and margin performance
Managed complex project sales and long‑cycle opportunities
Worked in an environment where service is an important part of the customer relationship
Built and managed a substantial qualified pipeline with strong CRM and forecasting discipline
Developed significant customer and stakeholder relationships
Led marketing as part of an integrated commercial growth strategy
Built market presence, authority and commercial opportunity
Turned strategy into action and action into measurable results

THE OPPORTUNITY

This is an opportunity to join a successful Australian organisation at an important point in its evolution.

The foundations are there.

Now the business wants an experienced commercial leader who can bring the leadership, discipline, clarity, market positioning and accountability required to execute a significant growth agenda.