National Business Manager - Spirits/RTD

Casella Family Brands; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Casella Family Brands in Sydney, NSW is seeking a National Business Manager – Spirits/RTD to own national commercial plans and customer strategies. This full-time, on-site role is based in Sydney for an initial 12-month term and involves leading negotiations, pricing, and promotional programs while collaborating with Marketing, Finance, and Supply Chain.

The ideal candidate has extensive FMCG/beverage experience, strong commercial acumen, and proven ability to drive growth through data-driven

Qualifications

• National account or business management experience in FMCG/beverage/alcohol.
• Commercial acumen including pricing, margin management, P&L understanding and trade investment optimization.
• Sales strategy development, customer planning and execution of promotional and channel programs.
• Strong data analysis, sales reporting and use of Excel/BI and retailer data to inform decisions.
• Strong stakeholder management and relationship-building with internal teams and external customers.
• Clear communication and negotiation skills for presenting plans to senior stakeholders.
• Experience leading projects or small teams with cross-functional influence.
• Relevant tertiary qualifications in Business, Marketing, Commerce or related discipline are highly regarded.
• Comfort working in a fast-paced, evolving environment with a practical, solution-focused approach.

Responsibilities

• Own national commercial plans for Spirits and RTD portfolio.
• Develop and execute customer strategies across key retail customers.
• Lead customer negotiations, manage pricing and promotional programs.
• Analyse sales performance and identify growth opportunities.
• Forecast and plan demand in partnership with Supply Chain.
• Maintain strong relationships with national customers; collaborate with Marketing and Commercial Finance.
• Lead account planning cycles and prepare business reviews.
• Contribute to long-term channel strategy and portfolio development.

Skills

National accounts

Commercial acumen

Sales strategy

Data analysis

Stakeholder management

Negotiation skills

Project leadership

Education

Business/Marketing/Commerce degree

Tools

Excel

BI platforms

Job description

Company Description

Casella Family Brands is a leading Australian drinks company, best known for crafting [yellow tail], the world’s number one Australian wine brand. Recently, we have acquired and invested in brands that support our commitment to meeting consumer needs and customer growth. The company combines strong heritage with a forward-looking approach to brand development and market expansion. Team members join a collaborative environment that values creativity, accountability, and long-term growth.

Role Description

This is a full-time, on-site National Business Manager – Spirits/RTD role based in Sydney, NSW initially for a 12 month term. The National Business Manager is responsible for owning and delivering national commercial plans for the Spirits and Ready-to-Drink portfolio, including developing and executing customer strategies across key retail customers. Day-to-day work includes leading customer negotiations, managing pricing and promotional programs, analysing sales performance, and identifying growth opportunities for existing and new products. The role oversees forecasting and demand planning in partnership with Supply Chain, maintains strong relationships with national customers and collaborates closely with Marketing and Commercial Finance to ensure aligned brand and commercial outcomes. The position also involves leading account planning cycles, preparing business reviews, and contributing to long-term channel strategy and portfolio development.

Qualifications

• Proven experience in national account or business management within FMCG, beverage, or alcohol categories, with a strong understanding of Spirits and RTD market dynamics.
• Demonstrated strength in commercial acumen, including pricing, margin management, P&L understanding, and trade investment optimisation.
• Solid skills in sales strategy development, customer planning, and execution of promotional and channel programs.
• High proficiency in data analysis, sales reporting, and use of tools such as Excel, BI platforms, and retailer/scan data to inform decisions.
• Strong stakeholder management and relationship-building capabilities with internal teams and external customers.
• Clear and persuasive communication and negotiation skills, including the ability to present business plans and performance reviews to senior stakeholders.
• Experience in leading projects or small teams, with the ability to influence cross-functional partners and drive outcomes.
• Relevant tertiary qualifications in Business, Marketing, Commerce, or a related discipline are highly regarded.
• Comfort working in a fast-paced, evolving environment with a practical, solution-focused approach.