Multi-Venue Hospitality Marketing Lead

Lesday Hotel Group; Sydney; On-site; AUD 100,000 - 160,000; Full time

Job summary

Lesday Hotel Group is seeking a dynamic Marketing Leader to shape and execute our group marketing strategy across multiple pubs. You will tailor campaigns to each venue, manage social media, content production, and digital advertising, and partner with reps and agencies to activate brand initiatives.

The role requires a creative, ambitious marketer with strong ROI analytics, project management, and leadership abilities to drive growth and showcase the unique character of each venue across

Qualifications

• Experience in holding a marketing lead role, preferably hospitality related.
• Creative thinker with ability to bring fresh ideas to life.
• Strong project management and ability to multitask without losing sight of strategy.
• Ability to communicate and execute a clear marketing vision across venues and channels.
• Ability to analyze ROI and reallocate spend to top-performing activities.
• Valid driver's license and digital literacy with modern marketing tech.

Responsibilities

• Develop and lead the group marketing strategy tailored to each venue.
• Create and drive marketing initiatives across the group.
• Set brand guidelines ensuring consistency and distinct venue identities.
• Oversee social media, email, website content and paid digital activity.
• Coordinate social media and marketing schedules, including EDM campaigns.
• Collaborate with reps and agencies on activations and supplier brand activities.
• Manage marketing budget, agencies, freelancers and suppliers.
• Oversee in-venue displays and promotions with venue managers.
• Optimize website performance, SEO, landing pages and customer journeys.
• Coordinate content creation with staff and licensees for web and social channels.

Skills

Marketing strategy

Campaign execution

Social media management

Content creation

Analytics & ROI

Project management

Team leadership

Digital marketing

AI tools usage

CRM segmentation

Tools

Google Ads

SEO tools

CRM platforms

Google Analytics

Adobe Creative Suite

Job description

Lesday Hotel Group is seeking a dynamic Marketing Leader to shape and execute our group marketing strategy across multiple pubs. You will tailor campaigns to each venue, manage social media, content production, and digital advertising, and partner with reps and agencies to activate brand initiatives.

The role requires a creative, ambitious marketer with strong ROI analytics, project management, and leadership abilities to drive growth and showcase the unique character of each venue across