The Meta Ads Lead Who Wants More Than a Job
Some marketers want a job. We want someone who's obsessed with getting better - at the craft, at the platform, and at the game itself.
Digital Six is a full-stack digital agency on a serious growth trajectory, and we're looking for a Meta Ads Lead who wants to grow with us. Someone who doesn't just know how to build and optimise campaigns, but wants to become the person everyone turns to when it comes to getting the most out of Meta.
This isn't just about managing ad accounts or shipping weekly reports. It's about driving performance for clients, staying ahead of an ever-evolving platform, and helping raise the standard of Meta advertising knowledge across the entire business.
Because here, performance is paramount.
Must be Brisbane based.
About the Role
You'll be the go-to Meta Ads expert at Digital Six, balancing hands‑on management of your own client portfolio with a broader responsibility for leading the development of Meta capability across the agency.
You'll be:
- Leading the strategy, management and optimisation of a portfolio of client accounts, taking ownership of their Meta advertising performance and results.
- Building, implementing and optimising campaigns across Facebook and Instagram, with a clear focus on delivering measurable commercial outcomes.
- Digging into performance data to identify opportunities, uncover insights and make decisions that move the needle.
- Constantly testing and refining audiences, creative, messaging, placements and campaign structures to improve results.
- Taking ownership of Meta platform knowledge across the business, staying ahead of the latest updates, features, tools and advertising best practices.
- Leading the upskilling and development of the wider team, sharing knowledge and building confidence and capability in Meta advertising.
- Developing internal resources, processes and best practices that improve the consistency and quality of our Meta offering.
- Working closely with our creative and content teams to ensure campaign creative and messaging are aligned with performance objectives.
- Providing clients with strategic insights and recommendations that go beyond reporting, positioning yourself as a trusted advisor on all things Meta.
- Identifying opportunities to evolve our Meta advertising service and continually raising the bar on campaign performance and delivery.
About You
- You've worked agency-side and know what it takes to manage multiple clients, competing priorities and performance expectations.
- Meta Ads is your area of expertise. You understand the platform beyond the basics and have extensive hands‑on experience managing campaigns across Facebook and Instagram.
- You're commercially minded and understand how to connect campaign performance to broader business objectives.
- You love getting into the data, identifying opportunities and making informed decisions that drive better results.
- You're naturally curious and proactive about learning. You keep up with platform changes, new features and industry developments because you genuinely enjoy being ahead of the curve.
- You're confident sharing what you know. You enjoy mentoring others, delivering training, explaining complex concepts and building capability within a team.
- You're comfortable taking the lead on Meta strategy and providing direction and guidance to others across the business.
- You can manage client relationships with confidence, communicate performance clearly and make recommendations that build trust.
- You're organised, accountable and comfortable taking ownership of your client portfolio and the results you deliver.
- You're not interested in standing still. You want to keep developing your expertise and have a genuine influence on how the agency grows.
- Must be Brisbane based.
Why Digital Six
- You'll become a key part of our agency's growth, with the opportunity to shape how we deliver Meta advertising as a service.
- You'll have the autonomy to lead our Meta offering, own your client portfolio and influence capability across the wider business.
- You'll learn at a pace that makes other agencies look slow.
- Growth here isn't promised in a vague \"someday\" - it's built into how we scale.
- 12 extra paid days off, every year, on top of the usual.
- Your pay grows in step with what you bring to the table.
- A team that backs each other loudly, doesn't take itself too seriously, but takes the work seriously.
- Regular socials and team events - we work hard, we don't forget to enjoy it.
- Prime CBD location.