Senior Digital Strategist

BC Digital; Strathfield; On-site; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Office in North Strathfield

Bonuses

Career progression

Job summary

BC Digital, based in Sydney, seeks a Digital Strategist to manage 20-30 builder and trades clients. You’ll own ad performance and client relationships, set strategy, coordinate content, and launch campaigns across Meta and Google while building long-term partnerships.

The role is hands-on and office-based in North Strathfield, with 2+ years Meta Ads experience, strong communication, and ability to manage multiple accounts. Bonus points for construction knowledge and videography/editing skills.

Qualifications

• 2+ years hands-on Meta Ads experience.
• Excellent communication skills and ability to foster long-term relationships.
• Ability to diagnose paid media data and identify issues.
• Know what makes a good ad and how to brief one.
• Comfortable with business owners; clients often on-site.
• Organised across 20-30 client accounts.

Responsibilities

• Define strategy and angle for each client.
• Coordinate content with videographers, editors and designers.
• Launch and manage Meta and Google campaigns; handle budgets and targeting.
• Build and optimize landing pages (GoHighLevel).
• Maintain weekly calls, monthly reports and quarterly strategy sessions.

Skills

Meta Ads

Relationship mgmt

Strategic planning

Campaign optimization

Content coordination

Communication

Video editing

Tools

GoHighLevel

Job description

BC Digital works with builders and trades. That's it. Our clients come to us because they want to generate high quality leads, so they can win more work and grow their business. We run their Meta/Google ads, shoot their video content, and build landing pages -- and we're very good at what we do.

We're growing fast and looking for our next Digital Strategist to join the team and lead a portfolio of 20-30 clients.

About us

BC Digital works with builders and trades. That's it. Our clients come to us because they want to generate high quality leads, so they can win more work and grow their business. We run their Meta/Google ads, shoot their video content, and build landing pages -- and we're very good at what we do.

We're growing fast and looking for our next Digital Strategist to join the team and lead a portfolio of 20-30 clients.

About the role

You'll look after a portfolio of 20-30 builder and trades clients. You're in charge of two things for every one of them: their ad performance and their relationship with us.

It's a hands-on, independent role. You decide the strategy for each client, pull the team together to make the content, get it live, and then build meaningful & long term relationships with the client.

What that looks like on a day-to-day:

• Strategy. Deciding the angle, the offer and the plan for each client.

• Content. Writing the video scripts, then coordinating the videographers, editors and graphic designers to bring them to life.

• Ads. Launching and managing Meta and Google campaigns. Budgets, targeting, testing, optimisation.

• Landing pages. Building and optimising them in GoHighLevel.

• Clients. Weekly calls, monthly reports and quarterly strategy sessions. You're their main point of contact.

You're the one holding it all together. When a campaign isn't performing, it's on you to work out why and fix it.

What you need

• 2+ years hands-on Meta Ads. Our main service offering is Meta paid ads management.

• Excellent communication skills and the ability to foster genuine long term relationships

• You can look at paid media data and diagnose what's actually wrong

• You know what makes a good ad, and you can brief one

• Confident with business owners. Half our clients take your call from the ute.

• Organised across 20-30 client accounts without dropping the ball

• Sydney based, full working rights, happy to work in office 4-5 days per week

• Bonus points if you have an understanding of the construction industry

• EXTRA BONUS POINTS IF YOU HAVE CREATIVE SKILLS IN VIDEOGRAPHY + EDITING

Who fits here

There are eight of us and everyone is excellent at what they do. The office has a fun, vibrant energy to it, and we're small enough that what you do actually moves the business.

You'll enjoy this if you're ambitious and you like being around people who are as good at their job as you are at yours. We've got big goals and a real shot at becoming the biggest and baddest marketing agency for builders in the country. We'd rather get there with a small team of A players than a big team of average ones.

We're after someone with real passion for the work and a willingness to learn. Nobody here pretends to have all the answers. No silly questions, and mistakes are how we get better.

The package

• $90-110k base package plus bonuses.

• Career progression to team lead strategist and head of growth available.

• Office in North Strathfield.