Senior Media Buyer

Revererecruitment; Sydney; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid working model

Performance-based bonus

In-house production studio

Job summary

Fit Litter in Australia is seeking a hands-on Senior Media Buyer to own paid media across Meta, Google and TikTok in AU, UK and NZ. You’ll scale Meta accounts, while Google and TikTok support regional growth, ensuring stability as spend grows.

You’ll test concepts, report data-backed insights to creatives, and help shape what to test next. This role drives profitability beyond ROAS with a strong emphasis on CRO and cross-channel synergy.

Qualifications

• >4 years hands-on media buying in DTC/eCommerce
• >Track record managing & scaling Meta accounts
• >Experience with Andromeda Meta updates, broad targeting, consolidated structures
• >Strong concept testing discipline; balance efficiency and stability
• >Ability translate numbers (CPA, ROAS, MER, CAC, CPM, CTR) into decisions
• >Solid Google Ads experience for eCommerce (Search, Shopping, PMax)
• >TikTok Ads experience or readiness to learn
• >Experience across regions/stores
• >Comfort with Ads Manager, Google Ads, GA4 and attribution tools
• >Bonus: unit economics, pricing tests, CRO experience

Responsibilities

• Manage Meta ad accounts across AU, UK, NZ with Andromeda-ready structures
• Make budget and scale calls to hit acquisition/efficiency targets
• Design concept tests to identify winning concepts, angles, formats
• Provide data-backed insights to creative team after each test round
• Record test results to guide future creative direction
• Manage Google Ads (Search, Shopping, PMax) and grow TikTok across regions
• Report performance honestly, link platform metrics to MER and CAC
• Contribute to CRO and landing page testing and optimization

Skills

Media buying

Meta Ads management

Meta ads (Andromeda)

Concept testing

Data-driven decisions

Google Ads (ecommerce)

TikTok Ads

Multi-region accounts

GA4 & attribution

Unit economics knowledge

Pricing tests & CRO

Tools

Ads Manager

Google Ads

GA4

Attribution tools

Job description

About Fit Litter

Fit Litter is one of Australia's fastest-growing D2C pet brands. With a mission to create simple, everyday solutions that help cat owners stay proactive about their cat's health. Fit Litter has grown from a small challenger brand into an 8-figure category disruptor across Australia, the UK and New Zealand.

Over the last few years they've grown fast on the back of strong performance marketing, standout content and innovative products. Now they're entering Stage 2 of their growth, expanding internationally, launching major new hero product lines, and building a full in-house production studio, all on the way to becoming a 9-figure household name in modern cat care.

The culture is ambitious but grounded, built on autonomy, ownership, candour and high trust. It's a small team that plays big and leaves egos at the door.

About the Role

Do you get a kick out of building a Meta account that scales without falling over? Can you explain exactly why your structures look the way they do since Andromeda?

Fit Litter is looking for a hands-on Senior Media Buyer to own paid media across Meta, Google and TikTok in AU, the UK and NZ. Meta is the main game and where most of your time will go, with Google and TikTok running alongside it in each market.

Paid media is one of the biggest levers in the business, so they want someone who treats every dollar like their own. You'll run the accounts day to day, protect stability as spend scales, and use the ad account as a feedback loop for creative, setting up tests that tell the creative team which concepts, angles and formats to double down on next.

You'll report to the Head of Performance Creative and work closely with the creative strategists, the production team and the wider growth and marketing team.

A Day in the Life

• Managing the Meta ad accounts across AU, UK and NZ, with structures built for how Meta delivers after Andromeda


• Making budget and scaling calls to hit acquisition and efficiency targets, without the volatility that comes from chasing short-term wins


• Designing concept testing structures that give clean, reliable reads on concepts, angles and formats


• Feeding clear, data-backed insights to the creative team after every round and helping shape what gets made next


• Keeping a running record of test results so the team builds on what it learns


• Managing Google Ads (Search, Shopping and Performance Max) and growing TikTok across all three regions


• Reporting on performance honestly, including what isn't working, and connecting platform results back to blended MER and CAC


• Helping design and assess bundle, pricing and discounting tests, and contributing to CRO and landing page work

About You

A commercially minded media buyer who cares about profit, not just platform ROAS, would suit this role perfectly. You're comfortable deep in the detail of an ad account, and just as comfortable stepping back to explain what it means for the business. You'll likely come from a high-growth DTC brand, a performance agency or an in-house growth team.

Ideally, you will have:

• 4+ years of hands-on media buying, ideally in DTC or eCommerce


• A track record of managing and scaling Meta accounts, with results you can walk through


• Current, practical experience buying on Meta since the Andromeda update, including creative diversity, broad targeting and consolidated structures


• A strong grasp of concept testing, and the judgment to balance efficiency against account stability


• The ability to turn the numbers (CPA, ROAS, MER, CAC, CPM, CTR, frequency, hook and hold rates) into clear decisions


• Solid Google Ads experience for eCommerce across Search, Shopping and Performance Max


• TikTok Ads experience, or the drive to get up to speed quickly


• Experience running accounts across multiple regions or stores


• Confidence working across Ads Manager, Google Ads, GA4 and attribution tools


• Bonus: unit economics knowledge (contribution margin, payback periods), offer and pricing testing, and CRO experience

What's in it for You

• Strong, competitive base salary


• Highly attractive performance-based bonus structure


• Hybrid working model


• Full ownership of paid media across three platforms and three regions


• An in-house production studio and creative team producing a steady flow of new concepts to test


• Close collaboration with the Head of Performance Creative


• A clear career pathway as the business scales into a multi-channel, multi-market organisation


• The chance to be a key driver, not a small cog, in a brand entering its most exciting chapter