Meta Ads Coordinator

Injinji Performance Products; City of Brisbane; On-site; AUD 70,000 - 90,000; Full time

Job summary

Injinji Performance Products in Brisbane is seeking a hands-on Meta advertising specialist to plan, launch, and optimise Facebook and Instagram campaigns. You will work with Design and Social Media teams to bring compelling creative to life, manage budgets, and turn performance data into practical recommendations.

Based in our Brendale HQ, this full-time role runs Monday to Friday, 8am–4pm. You should be comfortable using Meta Ads Manager and Meta Business Suite, with bonus points for Canva,

Qualifications

• Genuine, hands-on experience managing Meta advertising campaigns.
• Data-driven mindset with ability to turn insights into action.
• Proactive, organised, and comfortable managing your own workload.
• Creative eye for what makes good ad content.
• Experience using Meta Ads Manager and Meta Business Suite.
• Bonus points if you have Canva or Adobe Creative Suite experience, some content creation chops, or you're comfortable with Claude AI.

Responsibilities

• Planning, building, and launching paid campaigns across Facebook and Instagram.
• Managing budget pacing, audience targeting, and bid strategy day to day.
• Working with Design and Social Media teams on ad creative.
• Testing creative, audiences, and bidding strategies to improve performance.
• Reporting on campaign performance and turning data into recommendations.
• Supporting campaigns around product launches, promotions, and seasonal sales.
• Keeping across Meta's advertising policies and platform updates.

Job description

Injinji is behind a portfolio of well-loved performance and recovery brands here in Australia. We're growing our paid social presence and want someone who's genuinely good with Meta advertising to help us get there.

In this role, you'll plan, launch, and optimise our Facebook and Instagram advertising campaigns, working closely with our Design and Social Media teams to bring good creative to life. You'll keep an eye on budgets, test what's working, and turn the data into clear, practical recommendations. You'll also help us stay ahead of the game as Meta's advertising landscape keeps shifting.

What you'll be doing

• Planning, building, and launching paid campaigns across Facebook and Instagram
• Managing budget pacing, audience targeting, and bid strategy day to day
• Working with our Design and Social Media teams on ad creative
• Testing creative, audiences, and bidding strategies to keep improving performance
• Reporting on campaign performance and turning that data into real recommendations
• Supporting campaigns around product launches, promotions, and seasonal sales
• Keeping across Meta's advertising policies and platform updates

What we're after

• Genuine, hands-on experience managing Meta advertising campaigns
• A good head for data, and the ability to turn it into action
• Proactive, organised, and comfortable managing your own workload
• A creative eye for what makes good ad content
• Confidence using Meta Ads Manager and Meta Business Suite
• Bonus points if you've got experience with Canva or Adobe Creative Suite, some content creation chops, or you're already comfortable using AI tools like Claude to work smarter

This is a full-time role based at our Brendale HQ, Monday to Friday, 8am to 4pm.

If this sounds like your kind of role, the team would love to meet you!