Freelance Paid Media Strategist (Google & Meta)

Digital Pvt Ltd; Australia; Remote; AUD 83,000 - 165,000; Part time

Job summary

Digital Pvt Ltd is seeking a Freelance Paid Media Strategist to support an Australia-based agency on a part-time, remote basis. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, analyse results, and present clear client recommendations.

You will leverage AI tools to review insights, challenge recommendations, and implement optimal actions, coordinating with analytics and tracking specialists. This role suits a strategic, client‑facing expert in paid media.

Qualifications

• 4+ years in paid media, performance marketing or digital acquisition.
• Hands-on experience managing Google Ads and Meta Ads.
• Experience managing AUD 20K+ per month ad budgets.
• Ability to translate data into actionable recommendations for clients.
• Strong client-facing communication and strategic guidance.
• Familiar with AI tools within marketing workflows.

Responsibilities

• Manage and optimise paid campaigns across Google Ads and Meta Ads.
• Develop paid acquisition strategies aligned with client objectives.
• Analyse campaign performance and identify opportunities to improve results.
• Manage campaign structure, targeting, budgets, bidding, testing, and ongoing optimisation.
• Review AI-generated analyses and determine appropriate actions.
• Use Claude, Codex, ChatGPT and AI tools to support marketing workflows.
• Translate campaign data into clear, actionable client recommendations.
• Communicate strategy, performance and optimisation opportunities with clients.
• Balance performance objectives with brand, creative, and customer journey considerations.
• Collaborate with analytics, dashboards, Google Merchant Centre and server-side tracking specialists.

Skills

Paid media

Google Ads

Meta Ads

Campaign optimisation

Data analysis

Client communication

Budget management

Strategic thinking

AI in marketing

Tools

Google Ads

Meta Ads

Claude

Codex

ChatGPT

Job description

Freelance Paid Media Strategist (Google & Meta)

We are looking for an experienced Freelance Paid Media Strategist to support an Australia-based digital marketing agency on a part-time engagement. This is a hands-on, client-facing role focused on managing and optimising Google Ads and Meta Ads, developing paid acquisition strategies, and translating campaign data into clear recommendations.

The agency actively incorporates AI into its performance marketing workflows, using AI tools and agents to support account analysis and identify optimisation opportunities. You will apply your own marketing expertise to review these insights, challenge recommendations where needed, and determine the best actions to implement. This role is ideal for someone who combines strong paid media expertise with strategic thinking, client communication, and an interest in using AI to improve marketing performance.

Engagement Details

• Type: Freelance, Remote


• Duration: 6 months


• Commitment: Approximately 15 hours per week


• Location: Australia or New Zealand


• Timezone: AEST-compatible


• Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities

• Manage and optimise paid campaigns across Google Ads and Meta Ads.


• Develop paid acquisition strategies aligned with client objectives.


• Analyse campaign performance and identify opportunities to improve results.


• Manage campaign structure, targeting, budgets, bidding, creative testing, and ongoing optimisation.


• Review AI-generated account analysis and recommendations and determine appropriate actions.


• Use tools such as Claude, Codex, ChatGPT, or other AI platforms to support marketing analysis and workflows.


• Translate campaign data into clear, actionable recommendations for clients.


• Communicate directly with clients regarding strategy, performance, and optimisation opportunities.


• Balance performance objectives with broader brand, creative, and customer journey considerations.


• Collaborate with specialists across analytics, tracking, dashboards, Google Merchant Centre, and server-side tracking.

Requirements

• At least 4+ years of experience in paid media, performance marketing, or digital acquisition.


• Strong hands-on experience managing both Google Ads and Meta Ads.


• Experience managing meaningful advertising budgets, ideally around AUD 20K+ per month.


• Strong understanding of campaign optimisation, testing, targeting, bidding, budgeting, and performance analysis.


• Demonstrated experience working directly with clients and providing strategic recommendations.


• Strong understanding of both performance and brand marketing.


• Comfortable analysing campaign data and independently determining the appropriate next steps.


• Experience using AI tools within marketing workflows.


• Exposure to Claude, Claude Code, Codex, ChatGPT, AI agents, prompt engineering, or marketing automation is highly valued.


• Experience with GA4, Google Merchant Centre, conversion tracking, dashboards, or server-side tracking is advantageous.