Media Specialist

Transport for NSW; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Job summary

Transport for NSW is seeking a senior media professional to lead strategic media and public relations initiatives that protect and enhance the agency's reputation. You will advise stakeholders, drive proactive media opportunities, and manage reactive issues in a fast-paced, complex environment.

You will craft compelling content, shape media strategies, and collaborate in a hybrid team with regular work from Sydney CBD.

Qualifications

• Experience in media and journalism across government/public relations.
• Clear content creation and strategic media counsel.
• Ability to identify emerging issues and develop responses.

Responsibilities

• Deliver strategic media and public relations initiatives to protect and enhance Transport for NSW reputation.
• Provide expert advice to stakeholders and support the Manager, Media.
• Lead proactive media opportunities and manage reactive media crises in a fast-paced environment.
• Develop high-quality media strategies and content aligned with organisational priorities.

Skills

Media strategy

Public relations

Crisis management

Stakeholder engagement

Government communications

Job description

Transport for NSW – Sydney International Airport NSW

You see the big picture, you’ve always worked on a grand scale, and now you’re ready to re-focus on grand impact.

You’re ready to help shape our narrative. Your expertise will amplify the impact of initiatives, foster public trust and ensure our stakeholders are engaged and empowered by what we do.

In this role, you'll:

Work as a senior member of the Media team delivering strategic media and public relations initiatives that protect and enhance the reputation of Transport for NSW and its agencies. Support the Manager, Media by providing expert advice to stakeholders, leading proactive media opportunities, and managing reactive media issues and crises in a complex, fast-paced environment. You will develop and deliver high-quality media strategies and content that support organisational priorities and align with Transport's vision and values. You will shape and deliver high-quality media content and strategies that protect and enhance the agency’s brand and reputation in a fast-paced, complex environment. For more information on this position and business unit, view the role description and information pack.

About you

You'll bring media and journalism expertise gained across government and public relations, you thrive in fast-paced, high-pressure environments. Recognised as a trusted advisor, you are skilled at crafting clear, compelling content and providing strategic media counsel. You excel at identifying emerging issues and developing effective strategies for sensitive, high-profile matters. Building strong relationships across government comes naturally, and you proactively manage competing priorities while identifying new opportunities to drive positive outcomes.

The team collaborates in a hybrid environment, with regular opportunities to connect and work together from our Sydney CBD office.

Who we are

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.

Our workforce is as diverse as the community we serve. If you'd like further information on our inclusion and diversity initiatives, visit Transport careers.

Flexible work optionsmay be available. Learn more viaFlexible work options and policy

Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal People or Supporting People with Disability for more information or speak to your talent team member to arrange any adjustments to how you interact with us.

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