Media & Communications Specialist

Cricket Victoria; Saint Kilda Junction; On-site; AUD 70,000 - 95,000; Full time

Job summary

Cricket Victoria is seeking a Media & Communications Specialist to tell compelling stories from Victorian cricket. You’ll work with the State Men’s and Women’s teams, secure media coverage, and lead digital content across social channels and the website.

The role combines traditional media relations with hands-on storytelling to connect supporters with players and personalities behind the performances. You’ll develop communications plans, manage relationships with journalists and coaches, and

Qualifications

• Experience in communications, media or public relations, including securing positive earned media coverage.

Responsibilities

• Lead media and communications for our Victorian State teams, securing positive coverage and building relationships with journalists.
• Develop communications plans that showcase our players, programs and priorities across Cricket Victoria.
• Build trusted relationships with players and coaches, supporting media engagements, training and appearances.
• Lead Victorian State Cricket and Cricket Victoria social channels and website, creating compelling content for supporters and commercial partners.
• Deliver match-day social coverage across State competitions, with an agreed roster to manage workload.
• Monitor media coverage and digital performance, using insights to improve our storytelling and help manage emerging issues.
• Manage player appearance requests from across the business and log them through the official system

Skills

Communications

Media relations

Public relations

Social media management

Content creation

Stakeholder management

Flexible working hours

Experience with elite athletes/sport

CRM familiarity

Email marketing platforms

Website platforms

Education

Tertiary qualification in Communications or related field

Tools

CRM

Email marketing platforms

Website platforms

Job description

Join Cricket Victoria! We’re hiring a Media & Communications Specialist to bring the stories of Victorian cricket to life.

From a debut to remember to the work behind a winning season, Victorian cricket is full of stories worth sharing.

We’re looking for an experienced communications professional who can find those stories, build strong media relationships and create content that connects people with our teams.

Working directly with the Victorian State Men’s and Women’s teams, you’ll help grow their profile and bring supporters closer to the players and personalities behind the performances. You’ll also showcase our emerging talent, Pathway programs and the wider work of Cricket Victoria in the community.

The Role

Combining media relations with hands-on digital storytelling, you’ll have the opportunity to shape how Victorian cricket is seen and celebrated.

Key Responsibilities:

• Lead media and communications for our Victorian State teams, securing positive coverage and building relationships with journalists.
• Develop communications plans that showcase our players, programs and priorities across Cricket Victoria.
• Build trusted relationships with players and coaches, supporting media engagements, training and appearances.
• Lead Victorian State Cricket and Cricket Victoria social channels and website, creating compelling content for supporters and commercial partners.
• Deliver match-day social coverage across State competitions, with an agreed roster to manage workload.
• Monitor media coverage and digital performance, using insights to improve our storytelling and help manage emerging issues.
• Manage player appearance requests from across the business and log them through the official system

About You

You have an eye for a story and know how to get it seen. Whether you’re pitching to a journalist, speaking with a player or creating match-day content, you’re confident, curious and clear in your approach.

You build trust easily, use sound judgement and can balance a planned content calendar with the opportunities that live sport brings.

You’ll bring:

• Experience in communications, media or public relations, including securing positive earned media coverage.
• Strong writing skills, with the ability to adapt stories for different audiences and platforms.
• Hands-on experience managing social media channels and creating engaging digital content.
• Strong relationship management and organisational skills, with the ability to work across teams and competing priorities.
• Flexibility to work outside standard business hours, including weekends and match days.
• Experience working with elite athletes or within a sporting organisation will be highly regarded, as will familiarity with CRM, email marketing and website platforms.
• A tertiary qualification in Communications, Media, Digital, Sports Marketing or a related discipline.
• Current Victorian Employee Working with Children Check.

Why Join Cricket Victoria?

Based at Junction Oval in St Kilda, you’ll work close to the action, with direct access to our State teams and the opportunity to develop stories that go beyond the scorecard.

There’s scope to bring your ideas, build your media network and see your work make an impact through coverage that reaches new audiences and content that keeps supporters connected.

If you love finding a good story and making it count, we’d love to hear from you.

At Cricket Victoria, we embrace diversity in gender, age, ethnicity, disability, religion and sexual orientation. We are committed to providing a safe environment for children and young people across Australian Cricket and offer a flexible and inclusive workplace for all employees.

We measure ourselves on our ideals of Leading the Game. Our people are guided by integrity, connection, accountability, respect and excellence, and we strive to create positive experiences for our customers, colleagues and communities.

All applicants will be required to undergo background checks and screening prior to or during any appointment. Australian Cricket’s Commitment Statement to Safeguarding Children and Young People can be found at www.cricketaustralia.com.au/safeguarding.