Media & Storytelling Lead for Victorian Cricket

Cricket Victoria; Saint Kilda Junction; On-site; AUD 70,000 - 95,000; Full time

Job summary

Cricket Victoria is seeking a Media & Communications Specialist to tell compelling stories from Victorian cricket. You’ll work with the State Men’s and Women’s teams, secure media coverage, and lead digital content across social channels and the website.

The role combines traditional media relations with hands-on storytelling to connect supporters with players and personalities behind the performances. You’ll develop communications plans, manage relationships with journalists and coaches, and

Qualifications

• Experience in communications, media or public relations, including securing positive earned media coverage.

Responsibilities

• Lead media and communications for our Victorian State teams, securing positive coverage and building relationships with journalists.
• Develop communications plans that showcase our players, programs and priorities across Cricket Victoria.
• Build trusted relationships with players and coaches, supporting media engagements, training and appearances.
• Lead Victorian State Cricket and Cricket Victoria social channels and website, creating compelling content for supporters and commercial partners.
• Deliver match-day social coverage across State competitions, with an agreed roster to manage workload.
• Monitor media coverage and digital performance, using insights to improve our storytelling and help manage emerging issues.
• Manage player appearance requests from across the business and log them through the official system

Skills

Communications

Media relations

Public relations

Social media management

Content creation

Stakeholder management

Flexible working hours

Experience with elite athletes/sport

CRM familiarity

Email marketing platforms

Website platforms

Education

Tertiary qualification in Communications or related field

Tools

CRM

Email marketing platforms

Website platforms

Job description

Cricket Victoria is seeking a Media & Communications Specialist to tell compelling stories from Victorian cricket. You’ll work with the State Men’s and Women’s teams, secure media coverage, and lead digital content across social channels and the website.

The role combines traditional media relations with hands-on storytelling to connect supporters with players and personalities behind the performances. You’ll develop communications plans, manage relationships with journalists and coaches, and