Senior MarTech Advisory & Data Strategy Lead

Accenture Global; Sydney; Presencial; AUD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Accenture Song ANZ is seeking a senior MarTech consultant with 10+ years in marketing technology to lead platform strategy, data integration and analytics initiatives. The role involves governance, CRM/CDP roadmap, and cross-functional advisory across Sydney or Melbourne client engagements.

You will drive optimization through experimentation, manage stakeholders, and ensure privacy and governance compliance across complex marketing tech stacks.

Formación

• 10+ years of experience in MarTech consulting or marketing technology roles.
• Deep expertise across CRM, CDP and marketing automation platforms.
• Strong understanding of data integration and governance principles.
• Experience designing analytics and measurement frameworks.
• Excellent leadership and stakeholder management skills.
• Familiarity with ANZ privacy regulations and compliance standards.
• Certifications across major MarTech platforms such as Adobe, Salesforce and Braze.
• Degree qualification in Technology, Marketing or a related discipline.

Responsabilidades

• MarTech strategy: platform selection, roadmap development and governance.
• Data integration: ETL/ELT, data quality and identity resolution.
• Analytics & measurement: attribution, dashboards and ROI modelling.
• Campaign technology: automation, programmatic activation and tag management.
• CRM & data hygiene: segmentation, profiling and data enrichment.
• Tech stack orchestration across marketing automation, CDP, DMP and CMS platforms.
• Optimisation through experimentation frameworks and A/B testing.
• Stakeholder alignment through cross-functional collaboration and client advisory.
• Change management including training, enablement and adoption strategies.
• Compliance and governance, including privacy and data management considerations.

Conocimientos

CRM

CDP

Marketing automation

Stakeholder management

Analytics

Data governance

Educación

Degree in Technology/Marketing

Herramientas

Adobe

Salesforce

Braze

Descripción del empleo

Accenture Song ANZ is seeking a senior MarTech consultant with 10+ years in marketing technology to lead platform strategy, data integration and analytics initiatives. The role involves governance, CRM/CDP roadmap, and cross-functional advisory across Sydney or Melbourne client engagements.

You will drive optimization through experimentation, manage stakeholders, and ensure privacy and governance compliance across complex marketing tech stacks.