Senior MarTech Architect & Personalization Lead

Monash University; City of Monash; Hybrid; AUD 124,000 - 137,000; Full time

Job summary

Monash University is seeking a Senior Marketing Technology Specialist to shape and optimise a sophisticated martech ecosystem. You will architect scalable platforms, design data flows and enable personalised cross-channel experiences aligned with governance and privacy standards.

This role requires leading technical design without people management, collaborating across teams, guiding best practice, and elevating capability with training and frameworks to support strategic audience engagement.

Qualifications

• Deep expertise in marketing automation platforms, CRM systems, CDPs, analytics and tagging frameworks.
• Strong technical capability in platform configuration, integrations, data flows and troubleshooting.
• Proven experience in segmentation, lifecycle automation and personalisation strategies.
• Experience enabling cross-channel orchestration and content delivery through martech platforms.
• Governance, data standards, privacy and compliance understanding.
• Advanced problem-solving skills with the ability to diagnose and resolve complex issues.
• Strong communication skills translating technical concepts for stakeholders.
• Experience developing frameworks, training and uplifting organisational capability.
• Collaborative approach with diverse teams in complex environments.

Responsibilities

• Lead design, configuration and optimisation of marketing technology platforms for scalability, performance and strategic alignment.
• Oversee integrations and data flows across CRM, automation, analytics and data platforms.
• Translate audience strategies into segmentation frameworks, lifecycle journeys, triggers and personalisation logic.
• Enable seamless, consistent cross-channel experiences across email, web, social, search and paid media.
• Establish governance frameworks, including data standards, tagging, privacy and QA processes.
• Provide expert advice, resolve complex technical issues, and uplift capability through guidance and training.

Skills

Marketing automation platforms

CRM systems

CDPs

Analytics and tagging frameworks

Platform configuration

Integrations

Data flows

Personalisation strategies

Governance and privacy compliance

Cross-channel orchestration

Communication skills

Training frameworks uplift

Collaborative across teams

Job description

Monash University is seeking a Senior Marketing Technology Specialist to shape and optimise a sophisticated martech ecosystem. You will architect scalable platforms, design data flows and enable personalised cross-channel experiences aligned with governance and privacy standards.

This role requires leading technical design without people management, collaborating across teams, guiding best practice, and elevating capability with training and frameworks to support strategic audience engagement.