Senior MarTech Strategy & Data Consultant

Accenture Global; Melbourne; In loco; AUD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Accenture Song in ANZ is seeking a senior MarTech consultant to lead platform selection, data integration, and analytics solutions across CRM, CDP, and marketing automation. You will drive cross-functional advisory, governance, and change management for major marketing technology initiatives in Australia and New Zealand.

Based in Melbourne or Sydney with rights to work in Australia, you will partner across data, strategy and technology teams to deliver personalised experiences, measure ROI, and

Competenze

• 10+ years of experience in MarTech consulting or marketing technology roles.
• Deep expertise across CRM, CDP and marketing automation platforms.
• Strong understanding of data integration and governance principles.
• Experience designing analytics and measurement frameworks.
• Excellent leadership and stakeholder management skills.
• Familiarity with ANZ privacy regulations and compliance standards.
• Certifications across major MarTech platforms such as Adobe, Salesforce and Braze.
• Degree qualification in Technology, Marketing or a related discipline.

Mansioni

• MarTech strategy: platform selection, roadmap development and governance.
• Data integration: ETL/ELT, data quality and identity resolution.
• Analytics & measurement: attribution, dashboards and ROI modelling.
• Campaign technology: automation, programmatic activation and tag management.
• CRM & data hygiene: segmentation, profiling and data enrichment.
• Tech stack orchestration across marketing automation, CDP, DMP and CMS platforms.
• Optimisation through experimentation frameworks and A/B testing.
• Stakeholder alignment through cross-functional collaboration and client advisory.
• Change management including training, enablement and adoption strategies.
• Compliance and governance, including privacy and data management considerations.

Conoscenze

MarTech consulting

CRM

CDP

Marketing automation

Data integration

Analytics frameworks

Stakeholder management

Privacy compliance

Adobe

Salesforce

Braze

Bachelor's degree

Formazione

Bachelor's degree in Technology or Marketing

Descrizione del lavoro

Accenture Song in ANZ is seeking a senior MarTech consultant to lead platform selection, data integration, and analytics solutions across CRM, CDP, and marketing automation. You will drive cross-functional advisory, governance, and change management for major marketing technology initiatives in Australia and New Zealand.

Based in Melbourne or Sydney with rights to work in Australia, you will partner across data, strategy and technology teams to deliver personalised experiences, measure ROI, and