Senior MarTech Advisory & Data Strategy Consultant

8200 Accenture Australia P/L Company; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Accenture Song in ANZ seeks a senior MarTech consultant to guide platform selection, data integration and governance across CRM, CDP and marketing automation. You will design analytics frameworks, lead cross-functional teams, and advise clients on ROI and programmatic activation from Melbourne or Sydney.

With 10+ years in MarTech, you will drive change management, ensure privacy compliance, and mentor stakeholders while delivering measurable outcomes for leading brands in Australia and New

Qualifications

• 10+ years of experience in MarTech consulting or marketing technology roles.
• Deep expertise across CRM, CDP and marketing automation platforms.
• Strong understanding of data integration and governance principles.
• Experience designing analytics and measurement frameworks.
• Excellent leadership and stakeholder management skills.
• Familiarity with ANZ privacy regulations and compliance standards.
• Certifications across major MarTech platforms such as Adobe, Salesforce and Braze.
• Degree qualification in Technology, Marketing or a related discipline.

Responsibilities

• MarTech strategy: platform selection, roadmap development and governance.
• Data integration: ETL/ELT, data quality and identity resolution.
• Analytics & measurement: attribution, dashboards and ROI modelling.
• Campaign technology: automation, programmatic activation and tag management.
• CRM & data hygiene: segmentation, profiling and data enrichment.
• Tech stack orchestration across marketing automation, CDP, DMP and CMS platforms.
• Optimisation through experimentation frameworks and A/B testing.
• Stakeholder alignment through cross-functional collaboration and client advisory.
• Change management including training, enablement and adoption strategies.
• Compliance and governance, including privacy and data management considerations.

Skills

MarTech consulting

CRM & CDP expertise

Marketing automation

Data governance

Analytics framework design

Stakeholder leadership

ANZ privacy regulations

MarTech certifications

Technology/Marketing degree

Education

Degree in Technology or Marketing

Tools

Adobe

Salesforce

Braze

Job description

Accenture Song in ANZ seeks a senior MarTech consultant to guide platform selection, data integration and governance across CRM, CDP and marketing automation. You will design analytics frameworks, lead cross-functional teams, and advise clients on ROI and programmatic activation from Melbourne or Sydney.

With 10+ years in MarTech, you will drive change management, ensure privacy compliance, and mentor stakeholders while delivering measurable outcomes for leading brands in Australia and New