Marketing Strategy & Growth Lead

Jobs for Humanity; City of Melbourne; Vor Ort; AUD 120.000 - 180.000; Vollzeit

Zusammenfassung

Jobs for Humanity is seeking a seasoned marketing leader to steer strategy and execution. You will drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration.

You will manage campaigns end-to-end, optimize CAC and ROI, and maintain a strong pipeline through segmentation and performance analytics. Leadership and collaboration across sales, product, and creative teams are essential.

Qualifikationen

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years marketing management experience.
• Proven track record in campaign performance metrics.
• Experience with CRM and marketing automation tools.
• Strong understanding of market research and positioning.

Aufgaben

• Lead marketing strategy and execution to drive brand awareness.
• Generate qualified leads and grow revenue through data-driven campaigns.
• Collaborate cross-functionally with sales and product teams.
• Manage campaigns to meet timelines and budgets.
• Monitor performance and optimize CAC and ROI.

Kenntnisse

Marketing analytics and reporting

SEO/SEM and paid media

Marketing automation

CRM management

Content strategy

A/B testing

Strategic thinking

Leadership

Cross-functional collaboration

Data-driven decision making

Ausbildung

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Marketo

Salesforce

Google Ads

Meta Ads

Jobbeschreibung

Jobs for Humanity is partnering with Jobs for Humanity 100 to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: Jobs for Humanity 100

Job Description

Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration.

Key Performance Indicators

• Increase lead volume and conversion rates
• Grow brand awareness and engagement
• Launch campaigns on time and within budget
• Improve CAC and marketing ROI
• Maintain strong pipeline through segmentation

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years marketing management experience
• Proven track record in campaign performance metrics
• Experience with CRM and marketing automation tools
• Strong understanding of market research and positioning

Required Skills

• Marketing analytics and reporting
• SEO/SEM and paid media (Google Ads, Meta)
• Marketing automation (HubSpot, Marketo)
• CRM management (Salesforce)
• Content strategy and campaign execution
• A/B testing and experimentation
• Strategic thinking
• Leadership and team management
• Cross-functional collaboration
• Data-driven decision making