Marketing Specialist (For Active Pooling)

Talent Guys Llc; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Campus Living Villages seeks a Digital Marketing Specialist to own CLV’s website and resident app platforms on a 12-month contract, coordinating with Marketing, ICT and agency partners across Australia, the UK and the US to drive digital campaigns and enhance customer journeys.

You will translate business needs into clear requirements, manage an enhancement roadmap, and deliver data-driven insights using GA4 and GTM to improve ROI while balancing priorities across regions.

Qualifications

• Experience delivering digital marketing initiatives in a fast-paced environment.
• Ability to balance strategy with hands-on execution.
• Strong literacy with CMS systems and marketing technologies.
• Proven stakeholder management across multiple regions and partners.
• Analytical mindset with experience using GA4, GTM and campaign analytics.
• Autonomous, proactive and adaptable in cross-functional delivery.

Responsibilities

• Develop and execute digital marketing initiatives to drive brand awareness, engagement, leads and conversions.
• Manage and optimise SEO, SEM, email, social media and paid campaigns.
• Act as product owner for website and app initiatives, translating business needs into requirements.
• Own and evolve CLV's websites and mobile app roadmap and feature delivery.
• Coordinate UAT, releases and ensure solutions meet business objectives.
• Deliver digital projects with internal stakeholders, ICT teams and agencies.
• Analyse campaign and site/app performance and provide ROI insights.

Skills

Digital marketing

Campaign management

Stakeholder management

Project coordination

Data-driven analysis

CMS platforms

Tools

GA4

Google Tag Manager

SEO platforms

Job description

Digital Marketing Specialist

2000 Sydney Campus Living Villages HRIS

Job Description

Introduction

About CLV

Campus Living Villages (CLV) is a leading provider of student accommodation, with more than 20,000 beds owned, managed, or under development across Australia, the UK, and the US. We create quality living environments and vibrant student communities while fostering a workplace culture built on Care, Accountability, Integrity, and Teamwork. Join our supportive and inclusive team and make a positive impact every day.

About the role

Join our team in a hands-on 12-month contract role where you'll serve as the primary business owner for CLV's website and resident app platforms, managing a roadmap of enhancements and digital projects while balancing customer needs, business priorities and technical delivery requirements across Australia, the UK and the US.

Working closely with Marketing, ICT and agency partners, you'll deliver digital campaigns, optimise the customer journey, coordinate platform improvements and provide data-driven insights that support business growth. With an exciting pipeline of website and app projects already underway, this is a fantastic opportunity to make a real impact in a collaborative, global environment.

Key Responsibilities

• Develop and execute digital marketing initiatives that drive brand awareness, engagement, lead generation and conversion.
• Manage and optimise key digital channels including SEO, SEM, email marketing, social media and paid campaigns.
• Act as the product owner for website and app initiatives, working with stakeholders across Marketing, Operations, ICT and external partners to translate business needs into clear requirements and prioritised development activities. Here you will manage projects from concept through to implementation.
• Own the ongoing evolution of CLV's websites and mobile app, managing the enhancement roadmap, gathering business requirements, prioritising initiatives and coordinating delivery of new features and platform improvements.
• Develop business requirements, coordinate user acceptance testing (UAT), manage release activities and ensure solutions meet business objectives and deliver a positive customer experience.
• Deliver digital projects, working closely with internal stakeholders, ICT teams, developers and agency partners.
• Analyse campaign, website and app performance, providing insights and recommendations to improve customer experience and ROI.
• Manage agency relationships and ensure digital initiatives are aligned across Australia, the UK and the US (requiring some flexibility for meetings outside standard business hours).

About You

• Experienced in delivering digital marketing initiatives and managing digital platforms in a fast‑paced environment.
• Comfortable balancing strategy and execution, with a hands‑on approach to getting things done.
• Highly digitally literate, with the ability to quickly learn new systems and confidently manage website back ends, CMS platforms and marketing technologies.
• Strong project coordination and stakeholder management skills, with the ability to work across multiple priorities, regions and agency partners.
• Data‑driven and analytical, with experience using digital marketing and reporting tools such as GA4, Google Tag Manager, SEO platforms and campaign analytics to drive continuous improvement.
• Self‑sufficient, proactive and adaptable, with experience across website and app enhancements, email marketing, social media management and digital project delivery.

Why apply for this role?

• Have a day off on your birthday on us
• CLV offers an attractive total fixed remuneration (TFR) which includes employer superannuation contributions
• Discount program (Flare) with discounts on every day and big‑ticket items
• Employee recognition awards and incentives
• High level of ownership, autonomy and variety
• Supportive and collaborative team culture
• Access to Employee Assistance Program (EAP) with a high focus on employee’s wellbeing

Application Closing Date: 3 November 2026

Campus Living Villages Australia is an equal opportunity employer who recognises everyone is unique. We welcome you for who you are – as you are, so if you require any adjustments to the recruitment process, please contact us so we can discuss this further.

We welcome and encourage applications from First Nations people, recognising the value, unique skills, and knowledge that First Nations employees bring to the workplace. We encourage applications from people of all genders and backgrounds and applications for employment will not be assessed on any basis that contravenes relevant anti‑discrimination legislation applicable within Australia.

Applicants must possess a valid visa that grants working rights in Australia to apply.

Only direct applications from candidates will be considered.