Digital Marketing Specialist

Campus Living Villages; Sydney; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Birthday leave

Competitive remuneration

Discount program (Flare)

Recognition awards

Autonomy & ownership

Employee Assistance Program

Job summary

Campus Living Villages Australia is seeking a hands-on product owner for our website and resident app platforms. You will manage a roadmap of enhancements, balancing customer needs with business priorities and technical delivery across Australia, the UK and the US.

Working with Marketing, ICT and agency partners, you will drive digital campaigns, optimise the customer journey and deliver platform improvements. This role offers great impact in a collaborative global environment.

Qualifications

• Experience delivering digital marketing initiatives and managing digital platforms.
• Hands-on, able to balance strategy and execution.
• Digitally literate with ability to learn systems and manage CMS back ends.
• Strong project coordination and stakeholder management across regions.
• Data-driven with GA4, GTM and analytics experience.
• Self-sufficient and adaptable in website and app enhancements.

Responsibilities

• Develop and execute digital marketing initiatives driving awareness, engagement, lead generation and conversion.
• Manage and optimise SEO, SEM, email marketing, social media and paid campaigns.
• Act as product owner for website and app initiatives, translating business needs into clear requirements and prioritised development.
• Own evolution of CLV's websites and mobile app, roadmap and delivery of features.
• Develop business requirements, coordinate UAT, manage release activities.
• Deliver digital projects with internal teams and agency partners.
• Analyse campaign, website and app performance to improve ROI.
• Manage agency relationships across Australia, the UK and the US.

Skills

Digital marketing

Digital platforms

Project coordination

GA4

Google Tag Manager

SEO

CMS platforms

Marketing technologies

Tools

CMS platforms

Marketing technologies

Job description

Campus Living Villages (CLV) is a leading provider of student accommodation, with more than 20,000 beds owned, managed, or under development across Australia, the UK, and the US. We create quality living environments and vibrant student communities while fostering a workplace culture built on Care, Accountability, Integrity, and Teamwork. Join our supportive and inclusive team and make a positive impact every day.

About the role

Join our team in a hands-on role where you'll serve as the primary business owner for CLV's website and resident app platforms, managing a roadmap of enhancements and digital projects while balancing customer needs, business priorities and technical delivery requirements across Australia, the UK and the US.

Working closely with Marketing, ICT and agency partners, you'll deliver digital campaigns, optimise the customer journey, coordinate platform improvements and provide data-driven insights that support business growth. With an exciting pipeline of website and app projects already underway, this is a fantastic opportunity to make a real impact in a collaborative, global environment.

Key Responsibilities

• Develop and execute digital marketing initiatives that drive brand awareness, engagement, lead generation and conversion.
• Manage and optimise key digital channels including SEO, SEM, email marketing, social media and paid campaigns.
• Act as the product owner for website and app initiatives, working with stakeholders across Marketing, Operations, ICT and external partners to translate business needs into clear requirements and prioritised development activities. Here you will manage projects from concept through to implementation.
• Own the ongoing evolution of CLV's websites and mobile app, managing the enhancement roadmap, gathering business requirements, prioritising initiatives and coordinating delivery of new features and platform improvements.
• Develop business requirements, coordinate user acceptance testing (UAT), manage release activities and ensure solutions meet business objectives and deliver a positive customer experience.
• Deliver digital projects, working closely with internal stakeholders, ICT teams, developers and agency partners.
• Analyse campaign, website and app performance, providing insights and recommendations to improve customer experience and ROI.
• Manage agency relationships and ensure digital initiatives are aligned across Australia, the UK and the US.

About You

• Experienced in delivering digital marketing initiatives and managing digital platforms in a fast-paced environment.
• Comfortable balancing strategy and execution, with a hands-on approach to getting things done.
• Highly digitally literate, with the ability to quickly learn new systems and confidently manage website back ends, CMS platforms and marketing technologies.
• Strong project coordination and stakeholder management skills, with the ability to work across multiple priorities, regions and agency partners.
• Data-driven and analytical, with experience using digital marketing and reporting tools such as GA4, Google Tag Manager, SEO platforms and campaign analytics to drive continuous improvement.
• Self-sufficient, proactive and adaptable, with experience across website and app enhancements, email marketing, social media management and digital project delivery.

Why apply for this role?

• Have a day off on your birthday on us
• CLV offers an attractive total fixed remuneration (TFR) which includes employer superannuation contributions
• Discount program (Flare) with discounts on every day and big-ticket items
• Employee recognition awards and incentives
• High level of ownership, autonomy and variety
• Supportive and collaborative team culture
• Access to Employee Assistance Program (EAP) with a high focus on employee’s wellbeing

Application Closing Date: 3 November 2026

Campus Living Villages Australia is an equal opportunity employer who recognises everyone is unique. We welcome you for who you are – as you are, so if you require any adjustments to the recruitment process, please contact us so we can discuss this further.

We welcome and encourage applications from First Nations people, recognising the value, unique skills, and knowledge that First Nations employees bring to the workplace. We encourage applications from people of all genders and backgrounds and applications for employment will not be assessed on any basis that contravenes relevant anti-discrimination legislation applicable within Australia.

Applicants must possess a valid visa that grants working rights in Australia to apply.