Marketing Specialist

The Creative Store Australia; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

The Creative Store Australia in Sydney is seeking an experienced marketing professional to support brand growth, lead generation, and customer engagement across digital and traditional channels.

You will blend hands-on digital expertise with a broad understanding of marketing, collaborating with cross-functional teams to plan campaigns, optimise landing pages, and improve ROI using Google Ads, Google Analytics, CRM systems, and marketing automation.

Qualifications

• At least 5 years of marketing experience across digital and traditional channels.
• Hands-on with Google Ads, Google Analytics, and social media advertising tools.
• Experience with marketing automation and CRM systems (HubSpot, Salesforce, Mailchimp).

Responsibilities

• Plan, execute, and optimise digital marketing campaigns across paid, owned, and earned channels.
• Manage day-to-day execution of digital channels including Google Ads, social media, and email marketing.
• Monitor, analyse, and report on campaign performance to improve ROI and KPIs.
• Conduct keyword research, audience targeting, A/B testing, and CRO.
• Manage marketing automation workflows and support customer journey mapping.
• Collaborate to develop and optimise landing pages and enhance user experience.
• Track website performance using Google Analytics and provide actionable insights.
• Stay up to date with digital marketing trends, tools, and best practices.
• Support integrated marketing campaigns and brand initiatives.
• Coordinate with content, design, and external partners for consistent messaging.
• Assist in content creation across digital and offline channels.

Skills

Digital marketing

SEO/SEM

Email marketing

Google Ads

Google Analytics

Social media advertising

Marketing automation

CRM systems

A/B testing

CRO

Tools

HubSpot

Salesforce

Mailchimp

Job description

You will work closely with cross-functional teams to support brand growth, lead generation, and customer engagement. As the ideal candidate, you will combine hands‑on digital expertise with a well‑rounded understanding of general marketing.

Key Responsibilities Include:

Digital Marketing (Primary Focus):

• Plan, execute, and optimise digital marketing campaigns across paid, owned, and earned channels (SEO/SEM, email, social media, display advertising).
• Manage day-to-day execution of digital channels including Google Ads, social media platforms, and email marketing.
• Monitor, analyse, and report on campaign performance, providing insights and recommendations to improve ROI and KPIs.
• Conduct keyword research, audience targeting, A/B testing, and conversion rate optimisation (CRO).
• Manage marketing automation workflows and support customer journey mapping to improve engagement and conversion.
• Collaborate with internal teams to develop and optimise landing pages and enhance user experience.
• Track website performance using tools such as Google Analytics and provide actionable insights.
• Stay up to date with digital marketing trends, tools, and best practices.

General Marketing:

• Support the planning and execution of integrated marketing campaigns and brand initiatives.
• Coordinate with content, design, and external partners to ensure consistent brand messaging.
• Assist in content creation across digital and offline channels, including copywriting and campaign assets.
• Work closely with sales and other business units to align marketing activities with commercial objectives.
• Support events, product launches, and other marketing initiatives as required.
• Contribute to improving marketing processes, workflows, and campaign effectiveness.

You will have at least 5 years of marketing experience, spanning digital and traditional, along with hands‑on experience with digital platforms such as Google Ads, Google Analytics, and social media advertising tools. Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce, Mailchimp).

Reference #39981

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.