Global Student Recruitment Marketing Specialist (LatAm)

Austrasia College; Sydney; Presencial; AUD 80.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Superannuation 11.5%

Professional development allowance

International travel opportunities for

Employee support program

Descripción de la vacante

Austrasia College in Sydney seeks a Marketing Specialist to identify market opportunities and plan, coordinate and implement marketing strategies for international student recruitment, with a focus on Latin American markets. The role reports to the Marketing Manager.

You will research market data, develop campaigns, manage education agent relationships and create compliant promotional materials to drive enrolments while aligning with the college brand.

Formación

• Bachelor's degree or higher in Marketing, Communications or Business.
• At least 1 year of relevant marketing experience.
• Experience in market analysis, campaign planning and promotional activities.
• Strong written and verbal English communication.
• Spanish language skills are highly desirable.
• Experience in international education sector is a plus.

Responsabilidades

• Prepare and execute marketing objectives, plans and programs to support the college’s business growth and student recruitment.
• Research and analyse market information, including enquiry, application and enrolment data, to identify recruitment opportunities and the most suitable courses to promote in each market.
• Conduct competitor analysis, assess student recruitment trends and market conditions, and recommend marketing strategies to improve the college’s positioning and enrolment outcomes.
• Advise management on the marketing mix, including course offering, pricing promotions, advertising, sales promotion and distribution channels.
• Develop ideas for marketing campaigns and promotional offers and distribute them through the college’s education agent network.
• Manage and develop relationships with education agents, including agency visits and agent training on the college’s courses and positioning.
• Develop marketing and promotional materials in line with the college’s brand and education marketing regulations.
• Monitor and evaluate campaign and agent performance, and report results and recommendations to management

Conocimientos

Market analysis

Campaign planning

Promotional activities

Written communication

Verbal communication

Spanish language

Educación

Bachelor in Marketing/Communications/Business

Descripción del empleo

Austrasia College in Sydney seeks a Marketing Specialist to identify market opportunities and plan, coordinate and implement marketing strategies for international student recruitment, with a focus on Latin American markets. The role reports to the Marketing Manager.

You will research market data, develop campaigns, manage education agent relationships and create compliant promotional materials to drive enrolments while aligning with the college brand.