Marketing Specialist

Australian Leading Institute of Technology; Melbourne; On-site; AUD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive Remuneration

Convenient Location

Professional Development

Collaborative Culture

Job summary

Australian Leading Institute of Technology (ALIT) in West Melbourne, VIC, is seeking a Marketing Specialist to plan, develop, and execute campaigns that raise brand visibility, support student recruitment, and build community and industry ties. You will collaborate with leadership, admissions, and academic teams to optimize digital channels, analyze market trends, and boost marketing performance.

Qualifications include a Bachelor’s degree and 1–3 years in marketing, with strong experience in

Qualifications

• Bachelor’s degree or higher (AQF Level 7) in Marketing, Business, Communications, or related discipline.
• 1–3 years of experience in marketing or digital marketing roles.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, email platforms, and CRMs.
• Design and multimedia capability with Canva/CapCut/Adobe Suite.
• Excellent written and verbal English communication; additional languages are a plus.
• Valid full working rights in Australia.

Responsibilities

• Campaign & Strategy Execution: Develop and implement marketing strategies, campaigns, and brand initiatives.
• Digital Marketing Management: Oversee multi‑channel campaigns across social, SEO, email, and paid ads.
• Market Research & Insights: Analyze student trends, competitors, and opportunities in VET/international education.
• Content Creation & Branding: Create marketing collateral and short-form video content.
• Student Lead Generation & Conversion: Optimize acquisition and track CRM data.
• Event Coordination: Organize seminars, open days, expos and promotional events.
• Stakeholder Collaboration: Partner with admissions, agents, migration consultants, and media.

Skills

Communication skills

English proficiency

Team collaboration

Education

Bachelor’s degree (AQF Level 7) in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Meta Business Suite

Email marketing platforms

CRM systems

Canva

CapCut

Adobe Suite

Job description

Australian Leading Institute of Technology – West Melbourne VIC

Australian Leading Institute of Technology

We are seeking a results-driven and creativeMarketing Specialist to plan, develop, and execute strategic marketing campaigns that enhance brand visibility, support student recruitment, and build strong community and industry engagement. In this role, you will work closely with leadership, admissions, and academic teams to manage digital channels, analyze market trends, and optimize marketing performance.

Benefits

• Competitive Remuneration: Remuneration package of $80,000 to $90,000 per annum (plus Superannuation), reflective of experience and qualifications.
• Convenient Location: Modern office location at 500 Spencer Street, West Melbourne, with convenient access to public transport, cafes, and city amenities.
• Professional Development: Opportunity to grow within an expanding educational institution through continuous training and career development.
• Collaborative Culture: A supportive, multicultural, and creative work environment focused on innovation and teamwork.

Australian Leading Institute of Technology

We are seeking a results-driven and creativeMarketing Specialist to plan, develop, and execute strategic marketing campaigns that enhance brand visibility, support student recruitment, and build strong community and industry engagement. In this role, you will work closely with leadership, admissions, and academic teams to manage digital channels, analyze market trends, and optimize marketing performance.

Task & responsibilities

• Campaign & Strategy Execution: Develop and implement comprehensive marketing strategies, promotional campaigns, and brand initiatives aligned with business growth goals.
• Digital Marketing Management: Oversee multi-channel digital campaigns across social media, Search Engine Optimization (SEO), email marketing (Mailchimp/CRMs), and paid advertising (Google Ads, Meta Business Suite).
• Market Research & Insights: Conduct market research to analyze student trends, competitor strategies, and emerging business opportunities in the VET and international education sectors.
• Content Creation & Branding: Design engaging marketing collateral, promotional materials, visual content, and short-form videos using tools like Canva, CapCut, or Adobe Suite.
• Student Lead Generation & Conversion: Formulate and refine customer acquisition strategies, tracking conversion performance and student data through CRM systems.
• Event Coordination: Organize and manage educational seminars, open days, student expos, and brand promotional events to increase market outreach.
• Stakeholder Collaboration: Partner with internal admissions teams, education agents, migration consultants, and media outlets to align marketing efforts with college objectives.

Qualification & experience

• Qualifications: Bachelor’s degree or higher (AQF Level 7 equivalent) in Marketing, Business, Communications, or a related discipline.
• Experience: Minimum of 1 to 3 years of experience in a dedicated marketing specialist or digital marketing role. Prior experience in the Australian vocational education (RTO/VET) or international student sector is highly regarded.
• Technical Skills: Proficiency with digital marketing tools, including Google Analytics, Google Ads, Meta Business Suite, email marketing platforms, and CRM systems.
• Design & Multimedia Capabilities: Demonstrated skill in visual content creation and video editing using software such as Canva and CapCut.
• Communication Skills: Excellent written and verbal English communication skills. Proficiency in additional languages (such as Mandarin) is beneficial for interacting with diverse prospective student demographics.
• Work Rights: Valid full working rights in Australia.

About Company

Australian Leading Institute of Technology (ALIT Education Group Pty Ltd) is a Registered Training Organisation (RTO) situated at 500 Spencer Street in West Melbourne, Victoria. We specialize in delivering high-quality Technical and Vocational Education and Training (VET) programs designed to equip both domestic and international students with practical skills, industry knowledge, and recognized pathways toward successful careers.

Interested candidates are invited to submit theirResume and a briefCover Letter detailing their relevant experience to the management team.

This job is posted from Workinitiatives platform.

Work Type: Full time

Salary: $80000-90000

Job Publish: 06-11-2026

Job Expire: 06-12-2026

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