Marketing Manager

L'Oréal; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

L’Oréal Luxe Australia & NZ is hiring a strategic marketing lead for Lancôme in Melbourne on a 12‑month term. You will steer the brand portfolio, shape luxury activations and integrate digital and in-store experiences to drive ROI.

Lead brand media, manage P&L and forecasts, and collaborate with regional teams to deliver locally relevant, luxury activations across channels.

Qualifications

• Brand strategy track record defining growth roadmaps and activations.
• Experience managing brand budgets, forecasts and ROI.
• Understanding omnichannel touchpoints across e-commerce and retail.
• Strong cross-functional communication with sales, supply chain and education.
• Ability to brief and evaluate full-funnel media campaigns.

Responsibilities

• Drive 360° go-to-market plans for launches across skincare, makeup and fragrance.
• Integrate augmented beauty tools into online and retail journeys.
• Steer local brand media strategy with agencies and digital leads.
• Manage P&Ls, sales forecasting, pricing and A&P allocations.
• Coordinate with commercial, supply chain and regulatory for on-time execution.
• Lead cross-regional collaboration with Australia and New Zealand teams.

Skills

Brand strategy

P&L management

Omnichannel activation

Cross-functional collaboration

Media & campaign planning

Job description

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

You steer the local marketing strategy for Lancôme, reporting directly to the Brand Director. You own the brand portfolio's performance, shaping product activations that blend luxury heritage with modern beauty tech. This role is a 12 month maximum term contract.

• Drive the 360° go-to-market plan for new launches and pillar lines across skincare, makeup, and fragrance.
• Integrate augmented beauty tools, such as the Lancôme Shade Finder, into consumer journeys online and at retail counters.
• Steer the local brand media strategy, partnering with external agencies and internal digital leads to maximise reach and ROI.
• Lead the brand's financial health by managing product line P&Ls, sales forecasting, pricing architecture, and A&P allocations.
• Mobilise cross-functional partners across Commercial, Supply Chain, and Regulatory to secure flawless on-time execution.
• Lead cross-regional collaboration across Australia and New Zealand, aligning local market priorities with regional brand strategy and coordinating teams to deliver consistent, locally relevant activations.

We Are Looking For

You bring strategic clarity and a sharp eye for luxury consumer culture. You bring:

• Brand Strategy: Track record defining category growth roadmaps and turning consumer data into effective marketing activations.
• P&L Management: Solid capability managing brand budgets, product forecasts, and media return on investment.
• Omnichannel Activation: Understanding of integrated touchpoints across e-commerce, social advocacy, CRM, and physical retail.
• Cross-functional Collaboration: Strong communication skills to rally sales, supply chain, and education teams around launch plans.
• Media & Campaign Planning: Capability to brief, steer, and evaluate full-funnel media campaigns across digital and traditional channels.

ABOUT THE DIVISION:

In the L’Oréal Luxe Division we create the very best of luxury beauty. Our Division has an unrivalled portfolio of aspirational brands such as Yves Saint Laurent, Kiehl's, Aesop, Lancôme, Prada, and Urban Decay and an incredibly talented team of experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND

The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email ***************@loreal.com to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.