Marketing Specialist

Taurus Marketing Pty Ltd.; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Taurus Marketing Pty Ltd. is seeking an experienced Marketing Specialist to join the team in Sydney.

This hands-on role focuses on driving the Taurus brand, digital marketing, lead generation and business development initiatives, working closely with the CEO to implement strategies that boost revenue. The successful candidate will be highly organized, commercially-minded and data-driven, able to manage projects from concept through execution and reporting, with strong English communication and

Qualifications

• Bachelor’s degree in marketing, business or related field.
• Experience in marketing, digital marketing and business development.
• Proven ability to develop, execute and evaluate integrated campaigns.
• Excellent written and verbal English communication.
• Strong analytical and data-driven decision making.
• Excellent organisation and project management skills.

Responsibilities

• Develop and implement marketing initiatives to grow revenue.
• Coordinate campaigns across digital, content, advertising, website and promos.
• Lead generation and new business development activities.
• Promote Taurus brand across channels and platforms.
• Create marketing content and collateral.
• Conduct market research and use data insights to identify opportunities.
• Monitor performance and report recommendations.
• Support development and promotion of Taurus service offerings.
• Collaborate with CEO and team to align with business objectives.
• Represent Taurus at events and marketing activities.
• Develop international business relationships.

Skills

Digital marketing

Lead generation

B2B marketing

Communication skills

Analytical thinking

Project management

CRM experience

Content marketing

Education

Bachelor's degree in Marketing, Business or related discipline

Tools

Canva

Microsoft Office

Google Analytics 4

WordPress

Webflow

Rank Math

Meta Business Suite

Job description

Taurus Marketing is seeking an experienced and dedicated Marketing Specialist to join the team.

This is a hands-on, commercially focused marketing role responsible for driving Taurus brand, digital marketing, lead generation and business development initiatives. You will work closely with the CEO to develop and implement marketing strategies that strengthen the Taurus brand, generate new business opportunities and support revenue growth.

The successful candidate will be highly organised, commercially minded, data-driven, and confident in taking ownership of projects from strategy through to execution and reporting.

Key Responsibilities

Developing and implementing marketing initiatives that support business growth and revenue generation

Managing and coordinating marketing campaigns across digital, content, advertising, website and promotional channels

Supporting and executing lead generation and new business development activities

Managing and promoting the Taurus brand across relevant channels and platforms

Creating high-quality marketing and business development content and collateral

Conducting market research and using marketing data and insights to identify opportunities

Monitoring marketing performance and providing regular reporting and recommendations

Supporting the development and promotion of Taurus service offerings

Working closely with the CEO and wider team to ensure marketing activity aligns with broader business objectives

Representing the Taurus brand professionally across marketing, networking, events and business development activities

Managing and developing international business relationships to support business growth

Skills & Experience

The successful candidate will have:

A Bachelor’s degree in Marketing, Business or a related discipline

Experience in marketing, digital marketing and business development

Demonstrated experience developing, executing and evaluating integrated marketing campaigns

Strong written and verbal communication skills, with excellent English

Strong analytical and data-driven decision-making skills

Excellent organisational and project management skills, with the ability to manage multiple priorities and deadlines

Experience in B2B marketing tactics and principles

Experience and proficiency with CRM systems, Canva and Microsoft Office

Experience and proficiency with Google Analytics 4, Google Search Console, Hotjar, Rank Math, WordPress, Webflow, Elementor, Meta Business Suite, Google and OpenAI advertising tools

Detailed data analytics skills with a strong understanding of lead generation, digital advertising, SEO, AIO and content marketing

Excellent attention to detail and a high standard of written work

Experience working across international markets and managing business relationships in the Northern Hemisphere

About You

We are looking for someone who is:

Commercially minded and motivated by achieving measurable results directly related to revenue growth

Proactive and willing to take ownership rather than waiting to be directed

Confident asking questions, contributing ideas and making recommendations

Highly organised, accurate and deadeadline-focuseddline focused

Professional, polished and confident when representing the Taurus brand

Warm, personable and able to communicate with clients, prospects and colleagues professionally

Comfortable working independently as well as collaboratively within a team

Flexible and willing to get involved in both strategic and practical tasks

Analytical and data driven with an understanding of what drives business results

Positive, energetic and willing to contribute to a strong team culture

Comfortable working with international stakeholders and understanding different business cultures and working environments