Marketing Executive

Encore Event Technologies; Sydney; On-site; AUD 75,000 - 110,000; Full time

Job summary

Encore Event Technologies is seeking an experienced Marketing Executive to drive content-led campaigns across digital and live events. You will partner with the Head of Marketing and Marketing Managers to plan, execute and optimise multi-channel campaigns that grow attendance, engagement and audience data quality.

You will develop content, manage email and social media activity, collaborate with internal teams and external agencies, and ensure campaigns stay on brand and within schedule and

Qualifications

• Experience planning and executing content marketing campaigns.
• Experience booking and managing advertising campaigns and media partnerships.
• Experience working with and segmenting data.
• Experience working across multi-channel B2B & B2C campaigns an advantage.
• Experience working on events/exhibition/conference projects an advantage.
• Strong digital marketing experience essential.
• Professional, mature, reliable, pro-active, enthusiastic and organised.
• Excellent attention to detail and high standards for their work.

Responsibilities

• Work closely with Head of Marketing and Marketing Managers to support objectives across channels.
• Develop and implement content to drive engagement, event attendance and audience growth.
• Ensure all event campaigns and assets meet brand guidelines.
• Collaborate with stakeholders to deliver campaigns within schedules, targets and budgets.
• Monitor and optimise campaign performance to align with objectives.
• Attend events as part of onsite team, delivering the event experience.
• Maintain databases (via HubSpot) including data segmentation and subscriptions.
• Source, shape and schedule engaging content with internal teams.
• Create and schedule organic social media content aligned with campaign goals.
• Manage social media engagement and respond to interactions.
• Coordinate with external agencies across campaigns.
• Assist with email campaigns via Foundry & HubSpot, including templates and copy.

Skills

Content marketing

Campaign management

Data segmentation

Multi-channel marketing

Event marketing

Digital marketing

Audience growth

Job description

Exhibition & Trade Fairs (ETF)is a full-service conference and exhibition organiser with over 30 years’ experience in trade and consumer exhibitions, conferences, and events. ETF’s current portfolio includes 8 x exhibitions and conferences across a diverse range of industries. ETF is a wholly owned subsidiary of Encore Event Technologies, a global AV and events company with operations throughout Asia Pacific with 1,100 staff.

The Role

We are seeking an experienced and well-versed Marketing Executive to join the team as the business enters its next phase of growth and development. The role will primarily focus on the development and delivery of marketing campaigns to support our market leading brands. The role will report into Head of Marketing and work closely with Marketing Managers to implement effective campaigns.

Key Responsibilities:

• Work closely with the Head of Marketing and Marketing Managers to support specific marketing objectives across different channels and segments supporting the overall strategic marketing plan
• Develop and implement content to drive engagement, event attendance and audience growth across digital channels
• Ensure all event campaigns and creative assets are consistent and meet brand guidelines
• Work with internal and external stakeholders to deliver marketing campaigns and activities within each event’s marketing schedule, timelines, targets and budgets
• Monitor and optimise campaign performance to align with campaign objectives
• Attend events as part of the onsite team, delivering all aspects of the event experience
• Maintain various databases (via HubSpot) on an ongoing basis, including data segmentation, importing and exporting data, and managing subscriptions
• All other marketing tasks and responsibilities as required
• Collaborate with internal teams to source, shape and schedule engaging content that drives attendance and enhances the visitor experience

Work on event websites ensuring content is accurate and updated as required

Research and produce industry relevant content for newsletters, blogs, and email campaigns

Assist with all aspects of email marketing campaigns (via Foundry & HubSpot), including building email templates, managing data and lists, copywriting, and producing assets

• Brief external designers on required campaign assets from initial concept through to delivery

Creating, scheduling and in-platform posting of organic social media content in-line with campaign objectives and guidelines

Manage social media ‘Community Engagement’ encompassing monitoring and responding to page interactions, post comments

• Work with external media, advertising, digital, and creative agencies across all campaigns

About You:

• Experience planning and executing content marketing campaigns
• Experience booking and managing advertising campaigns and media partnerships
• Experience working with and segmenting data
• Experience working across multi-channel B2B & B2C marketing campaigns an advantage
• Experience working on events/exhibition/conference projects an advantage
• Strong digital marketing experience essential
• Professional, mature, reliable, pro-active, enthusiastic and organised
• Excellent attention to detail and high standards for their work
• Innovative, creative and enjoy bringing new ideas to life