Marketing Specialist

NJS86 CONSTRUCTIONS PTY LTD; Sydney; Presencial; AUD 81.000 - 100.000; Jornada completa

Descripción de la vacante

NJS86 CONSTRUCTIONS PTY LTD – Mulgrave NSW is seeking a marketing leader responsible for formulating and executing long-term strategies for export and commercial markets. You will advise executive management on core marketing elements including product positioning, pricing, and distribution channels, and design market research to uncover trends and opportunities.

The role also focuses on end-to-end promotional campaigns, content themes, and product launch roadmaps, plus driving online

Responsabilidades

• Formulating long-term marketing strategies for export and commercial markets.
• Advising executive management on product positioning, pricing, value propositions, and distribution channels.
• Designing and evaluating market research to identify trends and opportunities.
• Developing promotional campaigns, content themes, and product launch roadmaps.
• Leading online acquisition/retention strategies including SEO, PPC, and B2B digital channels.
• Establishing web analytics, monitoring KPIs, and ROMI across digital campaigns.
• Managing relationships with third-party web developers, agencies, and SEO consultants.
• Overseeing web content strategies and automated lead-nurturing workflows.

Descripción del empleo

NJS86 CONSTRUCTIONS PTY LTD – Mulgrave NSW

Job Type: Permanent position | Full time position

Job Description

Formulating, writing, and executing long-term marketing strategies, brand expansion frameworks, and strategic growth policies for export and commercial markets. Advising executive management on core marketing mix elements, including product positioning, competitive pricing structures, value propositions, and distribution channels. Designing, commissioning, and evaluating qualitative and quantitative market research to identify consumer trends, buyer personas, and emerging market opportunities.

Conducting competitive benchmarking, gap analysis, and market demand studies to evaluate product line viability and trade performance. Analyzing market data, trade metrics, and financial margins to guide pricing strategy, promotional discount models, and revenue optimization. Conceptualizing end-to-end promotional campaign strategies, content themes, and targeted product launch roadmaps across target demographics.

Developing online acquisition and retention strategies, including Search Engine Optimization (SEO), pay-per-click (PPC) search engine marketing, and B2B digital channel positioning. Establishing web analytics frameworks, monitoring digital campaign Key Performance Indicators (KPIs), analyzing user conversion funnels, and tracking Return on Marketing Investment (ROMI). Strategizing and directing digital media campaigns across global digital platforms, social networks, and trade portals to drive business lead generation.

Formulating web content strategies, digital branding guidelines, and automated lead-nurturing workflows for online platforms. Managing relationships with third-party web developers, digital media agencies, graphic designers, and SEO consultants to execute web marketing projects. Establishing performance benchmarks and reviewing delivery reports from external digital vendor partners to optimize campaign efficiency.

Salary: AU$80,600.00 – AU$100,000.00 per year