Marketing Specialist - Field & Digital

Tasmania; Sydney; Hybrid; AUD 90.000 - 120.000; Vollzeit

Zusammenfassung

Kardex ANZ is seeking an experienced local Marketing Specialist to lead and drive the marketing function in Australia and New Zealand. The role partners with local business units to plan and execute an effective Marketing Plan, both online and offline, including nurturing programs and engaging customer events in Sydney.

The successful candidate will manage content creation, campaigns, social channels, events, and data-driven reporting, using HubSpot and Salesforce to track KPIs and ROI.

Qualifikationen

• University degree in digital marketing, marketing, communications, business studies, management, or a related field, with proven work experience as a marketing professional.
• 3-4 years of experience in B2B marketing, with strong hands-on content creation and digital campaign execution.
• Strong content and digital instincts, able to spot a good story in a customer conversation and promote it effectively.

Aufgaben

• Create content briefs from Sales insights and customer conversations, optimized for SEO and promoted on owned channels.
• Support nurturing programs and digital campaigns in HubSpot in collaboration with regional experts.
• Own day-to-day social media content and posting for the local market across on- and offline touchpoints.
• Produce case studies from field visits and customer openings with Sales and Regional MarCom.
• Create local written content and stories for on- and offline media adapted for the ANZ market.
• Deliver KPI and data-driven reporting on content and digital activity leveraging HubSpot and Salesforce.
• Support customer and industry events and exhibitions, growing from small activations to larger trade shows.

Kenntnisse

Content creation

Digital campaigns

SEO

Social media management

Data & KPI driven

Budget management

Event support

Ausbildung

University degree in digital marketing or related field

Tools

HubSpot

Salesforce

Jobbeschreibung

Job Description

Kardex ANZ is seeking an experienced local Marketing Specialist to lead and drive the marketing function in our Australia and New Zealand organization. The role will be a business partner to the local business units through the planning and execution of an effective Marketing Plan, both on and offline. We're looking for someone equally comfortable behind a digital campaign as they are running a great customer event, a marketer who knows how to build a nurturing program and knows how to throw a party people actually want to be at. He/she will be an energetic, organized, data & KPI driven person. Position to be based in Sydney, Australia., Digital & Content

• Create content briefed from Sales insights and customer conversations, written and structured for SEO, then promote it across owned channels (blog, LinkedIn, EDM).
• Support execution of nurturing programs and digital campaigns in HubSpot, working alongside the regional digital/search specialist on SEO and paid search performance.
• Own day-to-day social media content and posting for the local market, keeping a consistent voice across on- and offline touchpoints.
• Produce case studies from field visits and customer openings in collaboration with Sales and Regional MarCom, from raw footage/interview through to a finished asset.
• Create local written content and stories for on- and offline media, adapted for the ANZ market.
• Deliver KPI and data-driven reporting on content and digital activity leveraging HubSpot and Salesforce.

Events & field Support

• Support customer and industry events and exhibitions, growing from small local activations toward larger trade shows over time, with agency/vendor support for major exhibitions like CeMAT.
• Own and manage the local events budget, tracking spend and reporting against it.
• Coordinate pre-event promotion (landing pages, invites, social, EDM) and post-event follow-up in partnership with Sales.
• Travel to customer site openings and milestone events, coordinating with our video/photo vendor to capture footage and case study material on location.
• Assist with event logistics and on-site delivery, with the expectation of taking on more ownership as experience builds.

Stakeholder Management, Sales & Service Support

• Provide data-driven insights to Regional MarCom and senior stakeholders, with regular updates and reporting against KPIs and action plans.
• Own and grow the local network in the logistics/industrial sectors through content and field presence.
• Follow up on content and campaign leads until handover to Sales.
• Own lead management in the CRM system (Salesforce).

Leadership

• Work closely with peers in a matrix organization of small-to-mid-size teams.
• Advise internal business partners and act on eye level.
• Contribute ideas, participate in projects/initiatives, and help introduce change across multiple locations and functions.

About the Candidate

Education & Work Experience

• University degree in digital marketing, marketing, communications, business studies, management, or a related field, with proven work experience as a marketing professional.
• 3-4 years of experience in B2B marketing, with strong hands-on content creation and digital campaign execution.
• Strong content and digital instincts, someone who can spot a good story in a customer conversation and knows how to structure and promote it.
• Effective communicator with an audience-first mindset.
• Able to demonstrate, through a specific past example (not a self-description), that they can own a project end to end under time pressure.
• Comfortable being accountable for a budget, not just executing against one set by someone else.
• Self-motivated, thrives in a high-performance team environment, thinks outside the box, and initiates new ideas.
• Passionate and driven marketing practitioner, proactive, eager to learn, and wants to make a difference as part of a larger global/regional team.
• Willing and able to grow into event execution with support, rather than arriving fully formed in it.
• Ability to influence change across multiple locations, functions, and organizations.

Behaviors required to perform this role

Highly organized, able to juggle multiple workstreams and priorities without losing sight of deadlines.

Open-minded and curious, brings fresh thinking rather than defaulting to \"how it's always been done.\"

Moves quickly from idea to execution, comfortable testing rather than over-planning.

Willing to try new things and pivot fast when it's not landing.

Contributes to a positive, energizing team culture, doesn't take themselves too seriously while still getting the work done.