Marketing Specialist

AIR COMPRESSORS PLUS PTY LTD; Melbourne; On-site; AUD 65,000 - 85,000; Full time

Job summary

AIR COMPRESSORS PLUS PTY LTD in Thomastown, Melbourne seeks a motivated Marketing Specialist to drive growth in the Australian compressed air equipment market. You will research market trends, develop and implement marketing strategies, and coordinate promotional activities to raise brand awareness and support sales.

You will translate complex product features into compelling marketing messages, plan campaigns, and work with sales and product teams to align activities with business goals.

Qualifications

• Strong understanding of marketing principles.
• Excellent analytical skills.
• Ability to translate technical product information into effective marketing messages.

Responsibilities

• Conduct market research to identify industry trends and opportunities in the Australian compressed air equipment sector.
• Develop and implement marketing strategies and promotional plans to support growth and product positioning.
• Analyse product features, specifications and market requirements to craft marketing messages.
• Plan and coordinate marketing campaigns, industry exhibitions and promotional activities.
• Develop marketing materials including brochures, website content and digital assets.
• Monitor campaign performance and market feedback to recommend improvements.
• Collaborate with sales and product teams to align marketing with business objectives.

Skills

Marketing principles

Analytical skills

Translate technical information

Job description

AIR COMPRESSORS PLUS PTY LTD - Thomastown VIC

We are seeking a motivated and commercially minded Marketing Specialist to support the growth of our business in the Australian compressed air equipment market. The successful applicant will be responsible for researching market trends, developing and implementing marketing strategies, positioning our products within the market, and co-ordinating promotional activities to increase brand awareness and support sales growth.

Key responsibilities

• Conduct market research to identify industry trends, competitor activities and potential market opportunities in the Australian compressed air equipment sector.
• Develop and implement marketing strategies and promotional plans to support the company's business growth and product positioning.
• Analyse product features, technical specifications and market requirements to develop product positioning and marketing messages for air compressors and related equipment.
• Plan and coordinate marketing campaigns, industry exhibitions and promotional activities across relevant channels.
• Develop and coordinate marketing materials, including product brochures, website content, digital content and other promotional resources.
• Monitor marketing campaign performance and market feedback, analyse relevant data, and recommend improvements to marketing strategies.
• Work with internal sales and product teams to align marketing activities with business objectives and support the effective promotion of the company's product portfolio.

About you

• Strong understanding of marketing principles
• Excellent analytical skills
• Ability to translate technical product information into effective marketing messages for target market