Marketing Manager

Segway; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Segway Australia seeks a regional marketing leader to develop and execute marketing strategies across channels, aligning global campaigns with local needs. You will drive GTM for new products, collaborate with media partners and agencies, and manage social media and digital ads.

With a strong focus on consumer electronics, you will build brands, oversee budgets, and partner with retailers for impactful in-store merchandising and activations in the Australian market.

Qualifications

• Minimum 5 years of integrated and digital marketing experience.
• Experience in the consumer electronics industry is highly preferred.
• Strong capabilities in marketing planning, operational management, and campaign execution.
• Bachelor’s degree or above; proficiency in English as working language.
• Previous work experience in the Australian market is highly preferred.

Responsibilities

• Regional marketing strategy development and end-to-end campaign execution.
• Plan and execute GTM for new products; coordinate with media partners and agencies.
• Develop and maintain relationships with regional media partners and agencies.
• Manage social media and digital advertising; analyze performance metrics.
• Collaborate with retail partners to activate brands and merchandise in-store.

Skills

Marketing strategy

Digital marketing

Campaign execution

Budget management

Team leadership

Education

Bachelor’s degree or above in Marketing or related field

Job description

• Regional Marketing Strategy & Execution: Develop regional marketing strategies and oversee the end-to-end execution of promotional campaigns, sales promotions, and brand-building initiatives. Allocate and manage marketing budgets to ensure effective resource utilization.
• New Product Go-to-Market (GTM): Plan and execute integrated local marketing campaigns for new product launches. Lead cross-functional collaboration and coordinate with media partners, advertising agencies, and offline channel partners to ensure consistent and integrated online and offline marketing activities.
• Media & Agency Management: Build and maintain relationships with regional media partners and advertising agencies, ensuring alignment between global marketing strategies and local market requirements.
• Social Media & Digital Marketing: Manage social media channels and oversee targeted digital advertising campaigns. Monitor campaign performance, analyze key metrics, and continuously optimize marketing effectiveness.
• Influencer Marketing & Retail Activation: Leverage KOL and KOC partnerships to strengthen brand awareness and reputation. Collaborate with local retail partners to develop and execute marketing initiatives, while overseeing brand presentation and product merchandising in retail stores.

Requirements

• Minimum 5 years of experience in integrated marketing and digital marketing. Experience in the consumer electronics industry is highly preferred.
• Strong capabilities in marketing planning, operational management, and campaign execution, with a solid understanding of international digital media platforms and digital customer experience.
• Strong professionalism, a results-driven mindset, a high sense of ownership, and the ability to work effectively under pressure.
• Bachelor’s degree or above. Proficiency in English, with the ability to use English as a working language.
• Previous work experience in the Australian market is highly preferred.