Marketing Specialist

Key Assets; Australia; Hybrid; AUD 92,000 - 99,000; Full time

Benefits offered by this job

Birthday leave

5 weeks annual leave after 2 years of

Salary packaging up to $15.9k/year

Hybrid work framework

Discounted health insurance

Job summary

Key Assets Australia is seeking a Marketing Specialist to guide leadership in delivering strategic, integrated marketing initiatives that support organisational priorities. You’ll translate business objectives into effective marketing strategies with a national focus on foster carer recruitment, brand awareness, and community engagement.

You will lead cross‑functional campaigns, manage content across digital channels, and work with regional teams to deliver events and consumer engagement

Qualifications

• Advanced copywriting skills for online and offline platforms.
• Strong project management, presentation and communication skills.
• Experience influencing and collaborating with multiple stakeholders.
• Tenacious, diligent and resilient with creative problem solving.

Responsibilities

• Collaborate with jurisdictional leadership to align marketing activity with priorities and growth targets.
• Lead planning, delivery and optimisation of integrated marketing campaigns across channels.
• Oversee development and execution of content across digital channels with a national voice.
• Analyse performance metrics and provide insights to improve engagement and conversion.
• Partner with regional teams to plan and deliver events and community engagement.
• Build and maintain relationships with internal stakeholders from recruitment to operational leaders.
• Oversee merchandise strategy including supplier management and distribution.

Skills

Copywriting

Project management

Communication

Influencing stakeholders

Presentation skills

Education

Tertiary qualification in Business/Marketing/PR/Communications

Job description

Salary: $92,286 - $99,294 + super + salary packaging

• You can be based at any of our offices, nationally!
• Work in an industry leading, person-centred social care organisation
• Birthday leave | 5 weeks annual leave after 2 years of service!
• Not-for-profit salary packaging up to $15.9k/year

We Are Key Assets Australia

Key Assets is a leading not-for-profit, children, family and community services agency, founded in Australia in 2007. We provide foster care and family services. Operating across all states, the ACT and Norfolk Island, our purpose is to achieve positive and lasting outcomes for children, families, and communities. To achieve that, we need people like you!

We pride ourselves on being inclusive and embrace and celebrate the diversity of all people within our communities. Our diversity helps us provide the best support possible to carers, families, children and young people and all of our external stakeholders.

A little about the role

Reporting to the National Marketing Manager, the Marketing Specialist will guide the leadership teams in their assigned portfolio to deliver strategic and integrated marketing initiatives that support organisational priorities.

You will act as a trusted advisor, translating business objectives into effective marketing strategies and campaigns, with a strong focus on foster carer recruitment, brand awareness, and community engagement.

Some of the key responsibilities include:

• Collaborate with jurisdictional leadership to align marketing activity with operational priorities and growth targets
• Lead the planning, delivery, and optimisation of integrated marketing campaigns across multiple channels.
• Oversee the development and execution of content across digital channels, including social media, website, eDMs, and newsletters, with a national voice and jurisdictionally driven as needed.
• Analyse performance metrics and provide actionable insights to improve engagement and conversion.
• Partner with regional teams to plan and deliver events and community engagement initiatives.
• Build and maintain strong relationships with internal stakeholders across the organisation (from recruitment coordinators to managers, through to operational leaders).
• Oversee merchandise strategy, including supplier management, procurement, and distribution.

The base salary for this position is $92,286.48 - $99,294.52 per annum + super + salary packaging options up to $15.9k per annum. This position is full-time, ongoing.

You can be based at any of our offices, nationally!

About you

To be successful in this role, you will come with demonstrated industry experience in Marketing and an understanding of tracking, optimization and reporting on campaigns and activity.

You will also come with experience in Facebook Business Manager and creative suites such as Adobe Creative Cloud and Canva.

We are also looking for:

• A tertiary level qualification in Business, Marketing, PR or Communications.
• Advanced copywriting skills for online and offline platforms.
• Strong project management, presentation and communication skills.
• Experience with influencing and successfully collaborating with multiple stakeholders.
• Tenacious, diligent and resilient with the ability to adopt a creative approach to problem solving in a fast-paced environment.

My Key Assets

The health and wellbeing of our people is at the core of our employee and client experience. All employee offerings are intentionally curated with care, allowing you to bring your best self to work, every day. Knowledge sharing, ongoing learning and development, engagement and recognition are key pillars in our culture and values.

• Work-Life Balance: We are well equipped to support a hybrid approach to the future of work and have developed a flexible work framework to support these arrangements. We understand that work-life balance is important and accommodate flexibility for team members wherever possible. Flexible, family-friendly working arrangements and remote work - just ask us!
• Health and Wellbeing: We promote health and wellbeing for our people, just like we would for the children, families and communities we serve. We provide discounted health insurance memberships, confidential counselling services and offer 5 weeks' of annual leave after 2 years' continuous service with us!
• Professional Development: We provide both digital eLearning and ongoing face to face training as well as an online library. Your continual professional development is always top of our priority list - you'll have access to apply to our Annual Learning fund for subsidised professional development opportunities!
• Salary Packaging: part of your wage is paid tax free each pay, saving thousands in tax each year!

The fine print

• For further information, please contact Mel Alexiou, National Marketing Manager at [e-mail].
• Successful candidates will be required to undergo a National Police Check, and hold (or be willing to obtain) a valid Working with Children Check.

If you are seeking a role in an excellent, innovative, and supportive team, in a growing organisation, we would love to hear from you.

Key Assets Australia is committed to Equal Opportunity, ethical practice and the principles of cultural diversity and social inclusion.

Key Assets is a Child Safe organisation, committed to the safety and wellbeing of all children and young people.

While we're reviewing your application, get to know us by visiting our website and on social media at #WeAreKeyAssets.