Marketing Process Optimization Analyst

ALOIS UK; Perth; On-site; AUD 90,000 - 120,000; Full time

Job summary

ALOIS UK is seeking a Marketing Process Analyst to drive end-to-end process improvements across Marketing, CLM and Martech. You will map future-state workflows, define governance, and collaborate with Data and Technology teams to translate improvements into tooling and platform changes.

You will work within the Business Adoption and Process Improvement team to optimise time-to-market, reduce rework, and ensure compliant, auditable processes across campaigns and customer data.

Qualifications

• Tertiary qualification in Business, Commerce, Engineering, Information Systems or a related discipline.
• Demonstrated experience in process mapping and documentation.
• Experience supporting process improvements from discovery to post-implementation review.
• Analytical skills with data-driven decision making.

Responsibilities

• Analyse process and workflow performance and identify root causes to improve processes.
• Produce future-state process maps for marketing operations workflows (ideation to monitoring).
• Identify benefits and prioritise process enhancement backlogs across marketing, CLM and Martech delivery.
• Design and implement future-state ways of working, including RACI, SOPs, checklists and templates.
• Translate process improvements into platform and tooling requirements with user stories and acceptance criteria.
• Support delivery and adoption by assessing impacts and optimisation opportunities.
• Define and monitor KPIs and dashboards and establish governance for continuous improvement.
• Assess risk and compliance impacts of marketing processes including privacy and data management.
• Maintain process documentation with version control and accessible artefacts.
• Create integrated documentation packs for key workflows with current documentation.”
• Establish monitoring loops and conduct post-implementation reviews.

Education

Tertiary qualification in Business, Commerce, Engineering, Information Systems or a related discipline

Tools

Visio

Miro

Confluence/Jira

Power BI

Job description

ALOIS UK is seeking a Marketing Process Analyst to drive end-to-end process improvements across Marketing, CLM and Martech. You will map future-state workflows, define governance, and collaborate with Data and Technology teams to translate improvements into tooling and platform changes.

You will work within the Business Adoption and Process Improvement team to optimise time-to-market, reduce rework, and ensure compliant, auditable processes across campaigns and customer data.