Marketing Process Analyst

ALOIS UK; Perth; On-site; AUD 90,000 - 120,000; Full time

Job summary

ALOIS UK is seeking a Marketing Process Analyst to drive end-to-end process improvements across Marketing, CLM and Martech. You will map future-state workflows, define governance, and collaborate with Data and Technology teams to translate improvements into tooling and platform changes.

You will work within the Business Adoption and Process Improvement team to optimise time-to-market, reduce rework, and ensure compliant, auditable processes across campaigns and customer data.

Qualifications

• Tertiary qualification in Business, Commerce, Engineering, Information Systems or a related discipline.
• Demonstrated experience in process mapping and documentation.
• Experience supporting process improvements from discovery to post-implementation review.
• Analytical skills with data-driven decision making.

Responsibilities

• Analyse process and workflow performance and identify root causes to improve processes.
• Produce future-state process maps for marketing operations workflows (ideation to monitoring).
• Identify benefits and prioritise process enhancement backlogs across marketing, CLM and Martech delivery.
• Design and implement future-state ways of working, including RACI, SOPs, checklists and templates.
• Translate process improvements into platform and tooling requirements with user stories and acceptance criteria.
• Support delivery and adoption by assessing impacts and optimisation opportunities.
• Define and monitor KPIs and dashboards and establish governance for continuous improvement.
• Assess risk and compliance impacts of marketing processes including privacy and data management.
• Maintain process documentation with version control and accessible artefacts.
• Create integrated documentation packs for key workflows with current documentation.”
• Establish monitoring loops and conduct post-implementation reviews.

Education

Tertiary qualification in Business, Commerce, Engineering, Information Systems or a related discipline

Tools

Visio

Miro

Confluence/Jira

Power BI

Job description

Role Summary And Key Accountabilities

The Marketing Process Analyst will help drive the definition and implementation of strategic end-to-end process improvements across the Marketing, Customer Lifecycle Management (CLM) and Martech & Operations teams, working within the Business Adoption and Process improvement team.

Role Summary And Key Accountabilities

The Marketing Process Analyst will help drive the definition and implementation of strategic end-to-end process improvements across the Marketing, Customer Lifecycle Management (CLM) and Martech & Operations teams, working within the Business Adoption and Process improvement team.

Currently across Marketing, CLM and Martech there is a major opportunity to aligning ways of working, define future proof processes and using technology enhancements to improve efficiency and speed to market across the marketing teams.

Key Responsibilities Include

• Analyse process and workflow performance (e.g., time-to-brief, time-to-launch, throughput, rework/defects, missed SLAs, approval cycle times), identify root causes and recommend practical improvements to improve processes.
• Produce clear future-state process maps for the marketing operations workflow (ideation, planning, intake, prioritisation, briefing, build, QA, approvals, launch and monitoring), using agreed standards and keeping artefacts fit-for-purpose.
• Identify benefits and prioritise process enhancement backlogs for marketing operations, CLM and Martech delivery, including benefit sizing (time saved, reduced rework, improved compliance), costs, dependencies and delivery approach.
• Support the design and implementation of future-state ways of working elements, including RACI (roles and accountability), SOPs, checklists, templates, decision rules and control points.
• Partner with Martech, Data and Technology teams to translate process improvements into platform and tooling requirements (e.g., intake tooling, workflow/approvals, asset management, tagging/measurement), including user stories and acceptance criteria where required.
• Support delivery and adoption of changes by working with stakeholders to assess impacts, dependencies and optimisation opportunities.
• Define and monitor operational and campaign process KPIs and dashboards (e.g., speed-to-market, quality, compliance, utilisation) and establish governance and a continuous improvement cadence.
• Assess and document risk and compliance impacts of marketing processes, including consent and preference management, privacy, data minimisation, auditability and approval controls.
• Maintain process and ways-of-working documentation (playbooks, SOPs, checklists and templates) with version control, ensuring artefacts are usable and accessible.
• Create an integrated documentation pack for key workflows (process map + RACI + SOP/work instructions), and ensure documentation remains current as tools, approvals and team structures change.
• Establish monitoring and continuous improvement loops, including dashboards, regular performance reviews, post-implementation reviews and standardised test-and-learn practices.

Required Experience And Skills

• Demonstrated experience supporting process improvements from discovery and design through implementation, adoption and post-implementation review.
• Proven experience in process analysis / business analysis / continuous improvement within Marketing Operations, CLM, Martech delivery, Digital channels or similarly fast-paced environments.
• Strong process mapping and documentation capability; able to translate ambiguous marketing workflows into clear, repeatable operating processes.
• Demonstrated ability to rapidly capture and validate fit-for-purpose process maps, applying an appropriate level of detail based on process complexity, risk and stakeholder needs.
• Experience developing and integrating RACI and SOP documentation into operational ways of working (including version control, accessibility and enablement).
• Analytical skills: comfortable using data to diagnose issues and validate benefits (e.g., campaign ops metrics, conversion, churn, contactability; Excel and BI tools).
• Stakeholder management skills across Marketing, CLM, Martech, Data, Legal/Privacy and Technology teams, with ability to align on priorities and outcomes.
• Facilitation skills for intake/prioritisation, process design workshops, problem-solving sessions and decision forums.
• Understanding of governance, risk and controls relevant to marketing and customer data (e.g., privacy, consent/preference management, data quality, approval and audit trails).
• Ability to plan and manage competing priorities, with attention to detail and high-quality outputs.
• Clear written and verbal communication; able to produce concise, executive-ready summaries.

Desirable

• Experience in marketing operations (intake, briefing, approvals, campaign build/QA and release/change) within a large consumer business.
• Hands-on exposure to martech platforms (e.g., marketing automation/journey orchestration, CRM, CDP) and campaign execution/QA practices.
• Experience working in Agile delivery environments with product and engineering teams (user stories, acceptance criteria, backlog refinement).
• Experience with process and collaboration tools (e.g., Visio, Miro, Confluence/Jira) and reporting tools (e.g., Power BI).
• Change management exposure (e.g., Prosci/ADKAR) and experience developing playbooks, training and communications for new ways of working.

Qualifications

Tertiary qualification in Business, Commerce, Engineering, Information Systems or a related discipline (or equivalent practical experience).

Core competencies

• Customer focus: prioritises outcomes that improve customer experience and reduce friction.
• Structured problem solving: uses root-cause analysis, hypothesis testing and evidence-based recommendations.
• Collaboration: builds trust, works transparently and brings people along through change.
• Pragmatism: balances ideal-state design with delivery constraints and operational realities.
• Continuous improvement mindset: seeks incremental gains and embeds measurement and feedback loops.

Key stakeholders

• Business Adoption and Process Manager
• Marketing and Customer Lifecycle Management (CLM) teams (campaign managers, journey owners, channel specialists)
• Martech & Marketing Operations (platform owners, campaign ops, QA, release/change)
• Data and Technology teams (engineering, QA, architecture, analytics/BI)
• Legal, Privacy, Risk, Compliance and Audit
• Finance (benefits validation) and Customer/Commercial analytics (where relevant)