Marketing Performance Leader: Data-Driven Growth & ROI

IKEA; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

IKEA ANZ is seeking a Marketing Performance Leader to drive measurement, analytics and attribution across paid and owned media. You will lead the marketing performance framework, KPI definition, and econometric analyses to improve ROI and inform investment decisions.

You will collaborate with analytics, IT and external vendors, guiding cross‑functional teams in a matrixed retail environment to scale learnings and improve marketing effectiveness across channels.

Qualifications

• Tertiary qualification in marketing, business, statistics, data science or related field.
• Significant experience in performance marketing, marketing analytics or media planning.
• Proven track record designing and operating measurement frameworks, dashboards and attribution/testing.
• Strong data analysis skills translating large datasets into actionable recommendations.
• Proven stakeholder management and influencing capability.

Responsibilities

• Define and maintain the Marketing Performance Framework including KPIs, attribution approaches, evaluation standards and dashboards.
• Drive performance analysis of paid, owned media to optimise media mix and maximise ROI, leading econometrics for the function.
• Lead post-activity reviews and share learnings across local and global stakeholders.
• Steer the marketing planning process to align objectives, investments and KPIs with business goals.
• Ensure marketing technology, tagging and data integrations are fit for measurement and collaborate with analytics, IT and vendors.

Skills

Performance marketing

Marketing analytics

Stakeholder management

Data analysis

Marketing technology

Dashboards

Attribution

Education

Bachelor's degree in marketing, business, statistics, data science

Tools

Tag management

Web analytics

Ad platforms

CDP

Job description

IKEA ANZ is seeking a Marketing Performance Leader to drive measurement, analytics and attribution across paid and owned media. You will lead the marketing performance framework, KPI definition, and econometric analyses to improve ROI and inform investment decisions.

You will collaborate with analytics, IT and external vendors, guiding cross‑functional teams in a matrixed retail environment to scale learnings and improve marketing effectiveness across channels.