HubSpot & CRM Digital Marketing Lead – Automation & Growth

Avive Health; Sydney; Vor Ort; AUD 90.000 - 120.000; Vollzeit

Zusammenfassung

Avive Health is bringing its digital marketing capability in-house and we are seeking a hands-on digital marketer to own our digital platforms, CRM and customer journeys. You will be Avive’s go-to expert for HubSpot, marketing automation, website performance, digital analytics and conversion.

The role can be based on the Gold Coast or in Sydney, with limited work-from-home flexibility and a strong focus on outcomes.

Qualifikationen

• At least five years’ experience in digital marketing.
• Strong hands-on HubSpot experience across CRM, automation, workflows, reporting and data management
• Practical experience managing WordPress websites, landing pages and forms
• Experience with digital analytics, campaign tracking and conversion optimisation
• Confidence working with system integrations and troubleshooting technical issues
• Understanding of lead-to-enquiry-to-conversion journey
• Knowledge of SEO, AI search optimisation and content editing
• Healthcare marketing experience, ideally within mental health
• Knowledge of AHPRA advertising requirements or ability to develop it

Aufgaben

• Own and optimise HubSpot, including CRM configuration, workflows, automation, integrations, data quality and reporting
• Build customer journeys, email sequences, lead scoring, segmentation and nurture campaigns
• Manage Avive’s WordPress website, landing pages, forms and digital integrations
• Improve the journey from lead to enquiry to conversion
• Establish reliable campaign tracking, dashboards and reporting
• Build and launch the digital elements of marketing campaigns
• Identify opportunities to automate processes and reduce manual work
• Support SEO and AI search optimisation across Avive’s digital content
• Work closely with Growth, Marketing & Communications and Technology to deliver effective digital solutions

Kenntnisse

Digital marketing

HubSpot

Lead nurturing

Analytics

Integrations

Conversion optimisation

SEO

Healthcare marketing

AHPRA advertising

Tools

HubSpot

WordPress

Google Analytics

Jobbeschreibung

Avive Health is bringing its digital marketing capability in-house and we are seeking a hands-on digital marketer to own our digital platforms, CRM and customer journeys. You will be Avive’s go-to expert for HubSpot, marketing automation, website performance, digital analytics and conversion.

The role can be based on the Gold Coast or in Sydney, with limited work-from-home flexibility and a strong focus on outcomes.