Marketing Manager - Tory Burch

Valiram; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Employee benefits

Job summary

Tory Burch Australia is seeking an experienced Marketing Manager to lead the marketing strategy for Tory Burch across Australia, with a strong focus on PR, brand communications and luxury brand experiences.

You will build brand awareness, strengthen media relationships, manage influencer partnerships, and deliver integrated campaigns that reinforce Tory Burch's premium positioning, working with regional and global teams and external agencies.

Qualifications

• Proven experience as Marketing Manager or similar senior role.
• Experience in luxury fashion or premium retail brands.
• Strong PR and brand communications track record.
• Established relationships with media, influencers and agencies.
• Experience planning luxury events and product launches.
• Strong digital marketing, social media and customer engagement skills.
• Excellent project and stakeholder management.
• Analytical and commercially minded with measurable campaigns.
• Outstanding written and verbal communication.
• Collaborative, proactive and results-driven.

Responsibilities

• Develop and execute annual marketing strategy for Tory Burch Australia.
• Lead PR activities including media relations and influencer engagement.
• Build relationships with media editors, influencers and partners.
• Plan luxury brand events, store openings, VIP activations.
• Develop integrated campaigns across digital, social, CRM and retail.
• Localise international campaigns for the Australian market.
• Collaborate with Retail Operations to boost engagement and traffic.
• Manage relationships with agencies.
• Monitor campaign performance and provide optimization insights.
• Manage marketing budget and ensure on-time delivery.
• Align initiatives with luxury positioning and brand standards.

Skills

Marketing strategy

Public Relations

Brand communications

Media relations

Influencer partnerships

Digital marketing

Campaign analytics

Project management

Job description

Marketing Manager | Tory Burch Australia

Location: Sydney CBD - next to QVB

Employment Type: Full-Time

About Tory Burch

Founded in New York in 2004, Tory Burch is an American luxury lifestyle brand known for its timeless designs, exceptional craftsmanship and effortless style. Inspired by art, travel and global culture, the brand offers ready-to-wear, handbags, footwear, accessories and home collections that celebrate individuality and confidence.

As part of Valiram Australia, one of Asia-Pacific's leading luxury and lifestyle retail groups, you'll join a business that represents some of the world's most recognised fashion and luxury brands.

About the Role

We are seeking an experienced Marketing Manager to lead the marketing strategy for Tory Burch across Australia.

This is a highly visible role with a strong focus on Public Relations (PR), brand communications and luxury brand experiences. You will be responsible for building brand awareness, strengthening media relationships, managing influencer partnerships, and delivering integrated marketing campaigns that reinforce Tory Burch's premium positioning.

Working closely with regional and global teams, retail operations and external agencies, you'll ensure all marketing initiatives align with the brand's global vision while supporting commercial growth across the Australian business.

Key Responsibilities

• Develop and execute the annual marketing strategy for Tory Burch Australia.
• Lead all Public Relations (PR) activities, including media relations, editorial opportunities, press communications, influencer engagement and product seeding.
• Build and maintain strong relationships with media, fashion editors, influencers, stylists and key industry partners.
• Plan and execute luxury brand events, store openings, VIP activations and customer experiences.
• Develop integrated marketing campaigns across digital, social media, CRM and retail channels.
• Partner with regional and global marketing teams to localise international campaigns for the Australian market.
• Work closely with Retail Operations to drive customer engagement, boutique traffic and commercial performance.
• Manage relationships with creative, PR and media agencies.
• Monitor campaign performance, analyse customer insights and provide recommendations to maximise results.
• Manage the marketing budget and ensure all activities are delivered on time and within budget.
• Ensure all marketing and PR initiatives reflect Tory Burch's luxury positioning and global brand standards.

About You

You are a creative and commercially minded marketing professional who understands the importance of storytelling, brand reputation and exceptional customer experiences.

You’ll bring:

• Proven experience as a Marketing Manager or in a similar senior marketing role.
• Experience within luxury fashion, premium retail, beauty, jewellery or lifestyle brands.
• Strong experience leading Public Relations and brand communication initiatives.
• Established relationships with media, influencers, agencies and industry partners.
• Experience planning and delivering luxury events, product launches and VIP experiences.
• Strong understanding of digital marketing, social media and customer engagement strategies.
• Excellent project management and stakeholder management skills.
• Strong analytical and commercial mindset with the ability to measure campaign success.
• Outstanding written and verbal communication skills.
• A collaborative, proactive and results-driven approach.

Why Join Valiram Australia?

At Valiram Australia, we are passionate about delivering exceptional experiences through some of the world's most prestigious retail brands.

Joining our team means you'll have the opportunity to:

• Lead the marketing strategy for an iconic global luxury brand.
• Work with regional and global stakeholders across Asia-Pacific.
• Deliver premium campaigns, PR initiatives and exclusive brand events.
• Be part of a collaborative and growing luxury retail business.
• Access ongoing career development and growth opportunities.
• Receive a competitive salary and employee benefits.