Marketing Manager, Education Brands (Zart & Elizabeth Richards)

Zart Art Pty Ltd; Melbourne; Hybrid; AUD 110.000 - 140.000; Vollzeit

Benefits dieser Stelle

Staff discounts across Modern Star品牌

Flexible / hybrid working

Zusammenfassung

Zart Art Pty Ltd in Melbourne is seeking a Marketing Manager to lead marketing for Zart and Elizabeth Richards. You will turn the brands’ strategy into end-to-end campaigns, partnering with ecommerce, product and agency teams to drive engagement and growth.

You’ll own annual marketing plans, manage campaigns across paid, email/CRM, social and ecommerce, and use GA4 insights to optimise performance. Hybrid work and staff discounts across Modern Star brands are offered.

Qualifikationen

• 7+ years marketing experience including a Marketing Manager or similar senior role.
• Proven track record delivering integrated campaigns achieving commercial objectives.
• Strong digital marketing across paid media, email/CRM, social and e-commerce.

Aufgaben

• Plan and deliver integrated always-on, seasonal and promotional campaigns.
• Manage Zart Rewards, email marketing and automated customer journeys in Klaviyo to lift engagement, purchase frequency and retention.
• Brief and manage agencies across paid and organic channels, including Google Ads and Meta.
• Develop targeted communications and reactivation programs based on segmentation and behaviour.
• Bring brand positioning, messaging and visual identity to life across touchpoints.
• Partner with E-commerce, studio and Product on website content and the digital journey.
• Track KPIs using GA4, CRM and e-commerce data.
• Report on results and recommendations to improve.
• Manage campaign budgets, timelines and resources across both brands.

Kenntnisse

Integrated campaigns

Digital marketing

Email/CRM

Paid media

Social media

E-commerce

Agency management

Budget management

Lifecycle marketing

GA4 analytics

Stakeholder communication

Autonomy

Tools

Klaviyo

Jobbeschreibung

Zart Art Pty Ltd in Melbourne is seeking a Marketing Manager to lead marketing for Zart and Elizabeth Richards. You will turn the brands’ strategy into end-to-end campaigns, partnering with ecommerce, product and agency teams to drive engagement and growth.

You’ll own annual marketing plans, manage campaigns across paid, email/CRM, social and ecommerce, and use GA4 insights to optimise performance. Hybrid work and staff discounts across Modern Star brands are offered.