Marketing Manager - Education Brands (Hybrid)

Zart Art Pty; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Staff discounts across Modern Star’s品牌

Flexible / hybrid working

Job summary

Modern Star is seeking a Marketing Manager to lead marketing for Zart and Elizabeth Richards. The role focuses on turning brand strategies into end-to-end campaigns driving engagement and growth. Time split: ~85% Zart, ~15% Elizabeth Richards.

You will own annual marketing plans, collaborate with marketing specialists, E-commerce, Product and agencies, and leverage customer insights to improve acquisition, retention and revenue.

Qualifications

• 7+ years in marketing with senior roles.
• Proven track record delivering integrated campaigns hitting business goals.
• Strong digital marketing across paid media, email/CRM, social & ecommerce.
• Experience managing agencies, budgets, timelines and competing priorities.
• Solid understanding of lifecycle marketing: segmentation, loyalty, retention and reactivation.
• Ability to measure performance with GA4, CRM, and marketing analytics.

Responsibilities

• Plan and deliver integrated always-on, seasonal and promotional campaigns.
• Manage email marketing and automated customer journeys to lift engagement and retention.
• Brief and manage agencies across paid and organic channels (Google Ads, Meta).
• Develop targeted communications and reactivation programs based on segmentation and behavior.
• Bring brand positioning and visual identity to life across touchpoints.
• Collaborate with E-commerce, Studio and Product on website content and journeys.
• Track KPIs using GA4, CRM and e-commerce data; report insights and ROI.
• Oversee campaign budgets, timelines and resources for both brands.

Skills

Marketing leadership

Integrated campaigns

Digital marketing

Stakeholder management

Analytics & GA4

Communication

Tools

Klaviyo

Google Ads

Meta Ads

CRM software

GA4

Job description

Modern Star is seeking a Marketing Manager to lead marketing for Zart and Elizabeth Richards. The role focuses on turning brand strategies into end-to-end campaigns driving engagement and growth. Time split: ~85% Zart, ~15% Elizabeth Richards.

You will own annual marketing plans, collaborate with marketing specialists, E-commerce, Product and agencies, and leverage customer insights to improve acquisition, retention and revenue.