Marketing Manager – Zart & Elizabeth Richards

Zart Art Pty; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Staff discounts across Modern Star’s品牌

Flexible / hybrid working

Job summary

Modern Star is seeking a Marketing Manager to lead marketing for Zart and Elizabeth Richards. The role focuses on turning brand strategies into end-to-end campaigns driving engagement and growth. Time split: ~85% Zart, ~15% Elizabeth Richards.

You will own annual marketing plans, collaborate with marketing specialists, E-commerce, Product and agencies, and leverage customer insights to improve acquisition, retention and revenue.

Qualifications

• 7+ years in marketing with senior roles.
• Proven track record delivering integrated campaigns hitting business goals.
• Strong digital marketing across paid media, email/CRM, social & ecommerce.
• Experience managing agencies, budgets, timelines and competing priorities.
• Solid understanding of lifecycle marketing: segmentation, loyalty, retention and reactivation.
• Ability to measure performance with GA4, CRM, and marketing analytics.

Responsibilities

• Plan and deliver integrated always-on, seasonal and promotional campaigns.
• Manage email marketing and automated customer journeys to lift engagement and retention.
• Brief and manage agencies across paid and organic channels (Google Ads, Meta).
• Develop targeted communications and reactivation programs based on segmentation and behavior.
• Bring brand positioning and visual identity to life across touchpoints.
• Collaborate with E-commerce, Studio and Product on website content and journeys.
• Track KPIs using GA4, CRM and e-commerce data; report insights and ROI.
• Oversee campaign budgets, timelines and resources for both brands.

Skills

Marketing leadership

Integrated campaigns

Digital marketing

Stakeholder management

Analytics & GA4

Communication

Tools

Klaviyo

Google Ads

Meta Ads

CRM software

GA4

Job description

Marketing Manager - Zart & Elizabeth Richards

Modern Star is the leading provider of educational, play and creative resources across Australia and New Zealand. We bring together a portfolio of trusted brands that serve educators, families and creative communities, including MTA, Batger, Zart, Educating Kids, CleverPatch, Elizabeth Richards, HART Sport, Modern Brands and ed.vantage.

Our Education channel helps children learn, create and grow. It does this by giving educators in schools, early learning centres and OSHC the resources and ideas that make great teaching possible. As part of an exciting channel-led transformation, we're bringing sales, marketing, category and product together into one connected commercial team, with e-commerce at the core.

Zart is our specialist art brand, with a strong art-education heritage. It offers quality materials, inspiration and professional learning that help teachers bring creativity to life.

Elizabeth Richards is our classroom storage specialist. It designs bright, cheerful storage for Australian schools, from tote tray trolleys to book tubs.

About the role

Reporting to the Head of Brand & Marketing - Specialist Brands, you'll deliver marketing for Zart and Elizabeth Richards end to end. You'll turn the Specialist Brands strategy into campaigns and customer initiatives that build engagement, generate demand and drive commercial growth. Your time will be split roughly 85% Zart and 15% Elizabeth Richards.

You'll own the annual marketing plans and promotional calendars for both brands. You'll work closely with marketing specialists, E-commerce, Product, Sales and agency partners, and use customer insights and performance data to improve acquisition, retention and growth.

Key responsibilities

• Plan and deliver integrated always-on, seasonal and promotional campaigns, from brief to evaluation.
• Manage Zart Rewards, email marketing and automated customer journeys in Klaviyo to lift engagement, purchase frequency and retention.
• Brief and manage agencies across paid and organic channels, including Google Ads and Meta.
• Develop targeted communications and reactivation programs based on customer segmentation and behaviour.
• Bring each brand's positioning, messaging and visual identity to life across every touchpoint.
• Partner with E-commerce, the studio and Product on website content, landing pages and the digital customer journey.
• Track KPIs using GA4, CRM and e-commerce data, including revenue, conversion, acquisition, retention and ROI.
• Report on results, insights and recommendations, and use post-campaign analysis to keep improving.
• Manage campaign budgets, timelines and resources across both brands.

About you

• 7+ years' marketing experience, including a Marketing Manager or similar senior role.
• A track record of delivering integrated campaigns that hit commercial objectives.
• Strong digital marketing experience across paid media, email/CRM, social and e-commerce.
• Experience managing agencies, budgets, timelines and competing priorities.
• Solid understanding of lifecycle marketing, including segmentation, loyalty, retention and reactivation.
• Confidence using GA4, CRM and marketing analytics to measure performance and guide decisions.
• Excellent written and verbal communication, briefing and stakeholder skills.
• Commercial acumen and the ability to turn insight into practical action.
• The ability to work autonomously within an established strategy and own delivery.

Highly regarded

• Experience in e-commerce, wholesale or multi-channel retail.
• Hands-on experience with Klaviyo or similar marketing-automation platforms.
• Experience running loyalty programs and retention initiatives.
• Familiarity with AI tools for research, content, planning and reporting.
• Experience marketing to educators, schools or early learning.

The chance to shape two respected, purpose-driven brands that end up in classrooms every day.

A collaborative team at the heart of a business in transformation.

Staff discounts across the Modern Star group's brands.

Flexible / hybrid working

Modern Star is an equal opportunity employer and welcomes applications from people of all backgrounds.