Marketing Manager Brand and Campaigns

South Australian Department of Treasury and Finance (DTF); South Australia; On-site; AUD 108,109 - 116,864; Full time

Benefits offered by this job

Flexible working options

Salary packaging options

Discounted gym membership

Employee Assistance Programme

Job summary

A government department in South Australia is seeking a Marketing Manager Brand and Campaigns. The role involves leading a team to deliver strategic marketing initiatives and manage member communications. The ideal candidate will possess significant marketing experience, ideally in a financial environment, and demonstrate leadership in achieving business objectives. This fixed-term position offers competitive salary and flexible working options.

Qualifications

• Minimum 3 years’ experience in a Marketing, Branding, Customer Experience role as a leader.
• Experience in a financial or superannuation entity or similar regulatory environment.
• Ability to manage conflicting priorities and tasks in a fast-paced environment.

Responsibilities

• Accountable for operational and strategic work in the marketing department.
• Manage a small team and deliver on KPIs for member communications.
• Conduct post-campaign analysis and reporting.

Skills

Creative mindset

Analytical approach

Team collaboration

Stakeholder liaising

Marketing process management

Education

Tertiary qualification in Marketing, Branding, Customer Experience or related fields

Job description

Join to apply for the Marketing Manager Brand and Campaigns role at South Australian Department of Treasury and Finance (DTF)

Base pay range

A$108,109.00/yr - A$116,864.00/yr

About the opportunity

The Marketing Manager Brand and Campaigns is a senior member of the team, accountable to the Head of Marketing and Member Experience. The role manages a small team providing leadership and direction for the delivery of operational and strategic work. KPIs will include maintaining business targets for member communications, retention and funds under management uplift through targeted, relevant and cut‑through communications that increase members’ financial literacy and give them the confidence to make informed decisions on retirement future. This is a hands‑on role including strategic planning, budget management, external supplier liaison, staff management, post‑campaign analysis and reporting.

Special conditions

This is a fixed‑term opportunity up to March 2027 to support operational continuity.

About you

The successful applicant will be a motivated and experienced marketer that has both a creative mindset and an analytical approach thanks to significant experience in Marketing roles and/or advertising agencies. They will work collaboratively as part of a dynamic team and know when to let the team run with an idea and when to use their experience to help guide a campaign concept to where it needs to go both creatively and from a measurable aspect. They will have the confidence to back their ideas but be willing to ask questions and seek guidance when unsure of next steps.

Selection criteria

• Tertiary qualification in Marketing, Branding, Customer Experience or related fields, or, minimum 3 years’ experience working in a Marketing, Branding, Customer Experience role as a leader with direct reports.
• Experience working within a financial or superannuation entity, or like regulatory environment.
• Demonstrated ability to manage entire marketing and engagement processes from planning, drafting, proofing, liaising with suppliers and stakeholders, production and distribution, and the analysis and evaluation of the results of engagement activities.
• Ability to effectively manage conflicting priorities and multiple tasks within a fast paced changing environment and to foster commitment to ongoing business needs.
• Ability to deal with sensitive and/or political issues and negotiate with tact and diplomacy.
• Proven ability to work methodically and accurately and to review processes for optimal efficiency.

What we offer

• Flexible working options
• Salary packaging options
• Discounted gym membership
• Employee Assistance Programme for you and your family
• Be Well Programme

Remuneration

For a confidential discussion about the role please contact:

Jay Wheeler
Head of Marketing & Member Experience
[e-mail]

Application instructions

To be considered, all applications must be submitted online via IWork for SA by clicking Apply and following the instructions.

Applicants are required to submit a Curriculum Vitae and covering letter (no more than two pages), addressing the abilities and experience listed in the selection criteria to demonstrate their suitability. Applicants are to include the name and contact number of two referees.

The Pre‑Employment Declaration must be completed and submitted with your application.

Recommended applicants are subject to a satisfactory criminal history check in accordance with the DTF Pre‑Employment Screening Policy and Procedure and every three years thereafter.

Equal Employment Opportunity

The Department of Treasury and Finance is an equal opportunities employer committed to providing an inclusive workplace that embraces diversity and inclusion for all employees. We strongly encourage applications from people of Aboriginal and Torres Strait Islander descent, culturally diverse backgrounds, disability, all genders, and LGBTQI+ community. If you have any support or access requirements, we encourage you to advise us if invited to interview.