Senior Marketing Specialist

Government of South Australia; Adelaide; On-site; AUD 92,000 - 102,000; Full time

Job summary

Country Arts SA, based in South Australia, seeks an experienced Senior Marketing Specialist to lead digital marketing initiatives and major project campaigns. The role focuses on driving audience engagement, increasing ticket sales and aligning with organisational goals across regional SA.

The ideal candidate brings expertise in CRM, email marketing, website management, and Adobe Creative Suite, with strong campaign management and analytical skills.

Qualifications

• Demonstrated experience in marketing, CRM, email marketing (Salesforce) and website management (WordPress).
• Proven experience delivering targeted campaigns and performance reporting.
• Experience managing social media platforms and digital content strategies.
• Experience using Adobe Creative Suite (Premiere Pro, Illustrator, Photoshop).
• Strong analytical, problem-solving and communication skills.

Responsibilities

• Lead the delivery of digital marketing initiatives across our website, CRM, social media and other digital platforms to drive audience engagement and sales.
• Develop and implement strategic marketing campaigns for performances, exhibitions, programs and priorities across regional South Australia.
• Analyse campaign performance, audience insights and market trends to inform decision-making and improve outcomes.
• Support staff through training, guidance and the implementation of marketing systems, tools and best practices.
• Build strong relationships with internal stakeholders and external partners to deliver innovative marketing solutions.

Skills

Marketing strategy

CRM & email marketing

WordPress website mgmt

Social media management

Campaign analytics

Adobe Creative Suite

Content creation

Communication

Arts sector experience

Tools

Salesforce

WordPress

Premiere Pro

Illustrator

Photoshop

Job description

Location: 5081 - COLLINSWOOD
Job status: Long Term Contract
Remuneration: AS05 – $92,122 to $102,456

Country Arts SA is one of South Australia’s largest and most dynamic arts organisations, dedicated to transforming how the arts are created, shared and experienced across regional communities. We deliver high-quality arts programs and entertainment throughout regional South Australia and support regional artists to develop their creative practice.

We are seeking an experienced and strategic Senior Marketing Specialist to lead the delivery and optimisation of digital marketing initiatives and major project campaigns that strengthen audience engagement, increase ticket sales and support organisational objectives. This role is ideal for a marketing professional who combines analytical thinking, digital expertise and creative campaign management with a passion for arts and culture.

We’re looking for a knowledgeable and strategic Marketing professional who can:

Lead the delivery of digital marketing initiatives across our website, CRM, social media and other digital platforms to drive audience engagement and sales.

Develop and implement strategic marketing campaigns for performances, exhibitions, programs and organisational priorities across regional South Australia.

Analyse campaign performance, audience insights and market trends to inform decision-making and continuously improve marketing outcomes.

Support and empower staff through training, guidance and the implementation of marketing systems, tools and best-practice processes.

Build strong relationships with internal stakeholders and external partners to deliver innovative marketing solutions that align with organisational goals.

Essential skills and experience

Demonstrated experience in marketing, CRM, email marketing (Salesforce) and website management (WordPress), including delivering targeted campaigns and performance reporting.

Proven experience managing social media platforms and digital content strategies.

Experience using Adobe Creative Suite, including Premiere Pro, Illustrator and Photoshop.

Demonstrated campaign management experience and the ability to create engaging content across multiple channels.

Strong analytical, problem-solving and communication skills.

Experience working within the arts sector and/or regional communities will be highly regarded.

If you are a creative and data-driven marketing professional who enjoys developing innovative campaigns and delivering meaningful audience engagement, we'd love to hear from you.

Further Role Details

Full-time 76 hours per fortnight

Fixed-Term Contract - 12 Months

Classification – ASO5

Location – COLLINSWOOD

We will be reviewing applications on an ongoing basis and may interview suitable candidates before the advertised closing date.

Applications for the position close at 5.00pm on Friday 06 November 2026.

We are an equal opportunity workplace, and we strongly encourage applications by First Nations people, people from a culturally and linguistically diverse background, d/Deaf and disabled and people from the LGBTIQA+ community.

We understand the needs of people with obligations, and we provide flexible working arrangements accordingly.

Flexibility Statement

The South Australian public sector promotes diversity and flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.